Paula Naoufal
Paula Naoufal is an award-winning journalist and Senior Reporter at CNN Business Arabic with more than a decade of experience in media and communication. She has interviewed heads of state, prime ministers, and global business leaders, including the President of Iraq, the Prime Ministers of Ukraine and Scotland, the CEO of Aramco, GCC ministers, and Royal Highnesses.
Paula has covered major international events such as the World Economic Forum in Davos, OPEC+ meetings in Vienna, and the IMF–World Bank Annual Meetings in Washington, D.C. Alongside her reporting and presenting, she moderates high-level panels featuring ministers, CEOs, and royalty, and serves on the Selection Committee of the International Energy Journalism Awards. Previously, she worked at Asharq News with Bloomberg and at the United Nations Headquarters in New York. She holds a master’s in Risk Analysis from King’s College London and is pursuing a PhD in Media and Communication at the University of Leicester.
At BRIDGE Summit, Paula will speak about covering energy, economics, and policy in a changing world, and how journalists can bring clarity and accountability to complex global discussions.
Paula Naoufalat BRIDGE
- Marketing Panel 8 December 4:20 - 4:50PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
- Media Panel 10 December 11:30AM - 12:00PM
Media Moneyball
The rules for early-stage media investment are shifting. New technologies, creator platforms, and community-led models are changing where capital flows and why. In this conversation, three early-stage investors share what they look for when backing founders in media, entertainment, and creator tech. They unpack their current investment theses, the trends they’re watching for 2026, and how creative vision, audience ownership, and smart business models can build companies that endure.
Central StageSpeakers
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
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“A gateway for knowledge exchange.”
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“A game‑changer for the global media industry”
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“We are proud to take part in the inaugural edition of BRIDGE Summit”
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“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
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