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- Technology Panel 8 December 11:15 - 11:45AM
A Blueprint for Building Iconic Media Brands
As legacy publishers and digital platforms expand across borders, the question is no longer just how to grow, but how to belong. For global media brands, this means pairing editorial excellence with strategic innovation, turning reputation and reach into lasting relevance. From licensing and partnerships to data-driven audience insights and regional storytelling, companies are rewriting their global playbooks to balance commercial ambition with cultural authenticity. AI now sits at the center of this transformation, powering translation, personalization, and creative experimentation while reshaping how media companies connect with audiences and partners alike. This session explores how trusted brands are blending technology, storytelling, and business strategy to scale influence across markets.
Forum StageSpeakers
- Marketing Panel 8 December 1:00 - 1:30PM
The Economics of Attention
Attention is scarce, and expensive. Where does it flow, how is it priced, and who captures the surplus? A session focused on mapping today’s attention market, new measurement standards, and what debut platforms must do to earn, hold, and monetize time
Central Stage - Marketing Workshop 9 December 4:45 - 5:45PM
Reimagining Storytelling Through Video.
Video is one of the most powerful ways to capture attention and communicate ideas. In this session, we’ll explore what makes great video storytelling, and how new tools in Canva are helping teams bring ideas to life more easily and effectively. You’ll walk away with practical ways to craft videos that engage audiences, spark emotion, and drive real impact.
Workshop Room 1 - Media Workshop 8 December 1:00 - 2:00PM
Fixing the Gaps Between Data, Narrative, and Reality
Economic journalism has drifted into the realm of business headlines and stock tickers, leaving entire societies misunderstood. From China to the UAE, even Nobel laureates are found basing models on text-mined headlines rather than lived realities. The result is misread economies, misguided policies, and distorted public perceptions. This workshop challenges journalists, economists, and content creators to rethink how they interpret and communicate economic stories. How can reporters distinguish between “business news” and “economic understanding”? How can fieldwork, data analysis, and storytelling combine to produce coverage that captures social development as much as GDP growth? Participants will explore real examples of misrepresented economies, learn new techniques for translating complex data into human-centered narratives, and co-create frameworks for cross-audience reporting, from policymakers to the public. Methods: The session would pair short case studies with live group exercises on reframing misleading coverage. Objectives: • Unpack why economic reporting often fails to represent true economic and social dynamics. • Demonstrate how “text mining,” sentiment analysis, and secondhand data shape biased narratives. • Co-design story frameworks that translate economic events into clear, contextual reporting across multiple audiences. • Explore how accurate economic storytelling can shape trust, policy, and development.
Workshop Room 1Speakers
- Creator Economy Fireside 8 December 3:40 - 4:10PM
Blueprints of Belonging and Resonance
Every space tells a story, whether we intend it to or not. From virtual stages to real-world venues, the environments we build reflect our search for meaning and connection. In this conversation, filmmaker Baron Ryan joins architects, designers, and storytellers to explore how light, movement, and narrative can turn ordinary spaces into experiences that make people feel seen, understood, and part of something larger.
Central Stage - Picture Panel 10 December 10:20 - 10:50AM
Designing Studios for Intelligent Production and Global Scale
The blueprint of the modern studio is being redrawn with the introduction of advanced technologies and processes such as artificial intelligence and virtual production. According to Deloitte’s 2025 Media & Entertainment Outlook, over 70% of major studios are now investing in AI-enabled production pipelines to accelerate content delivery and reduce costs by as much as 20%. This session explores how the next generation of studios is being designed, not just for efficiency, but for creativity without borders. From IP strategy to productions split across the East and West, the conversation examines how technology, talent, and capital are converging to build intelligent, globally connected storytelling ecosystems.
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