More related content on the BRIDGE
- Creator Economy Fireside 8 December 2:35 - 3:00PM
Performing for a Cause or Standing for One?
Celebrities have long sparked social change, from Elizabeth Taylor’s AIDS activism to Billie Eilish’s climate advocacy and Emma Watson’s fight for gender equality. A 2024 Journal of Consumer Culture study found that 51% of Gen Z are more likely to support a cause endorsed by a celebrity they follow, valuing authenticity and relatability. How can public figures stay visible, credible, and accountable, while authentically driving lasting impact?
Impact Stage - Picture Keynote 8 December 3:25 - 3:40PM
The Future of Streaming Monetization Models
As audiences fragment and attention becomes the ultimate currency, streaming platforms are rethinking how value is created and shared. This session explores the next phase of digital entertainment, from evolving subscription models and ad-supported hybrids to strategic collaborations between tech, media, and creators. What will define profitability in an era where engagement, not just viewership, drives growth?
Central StageSpeakers
- Marketing Presentation 10 December 1:00 - 1:30PM
One Million Dollars in Sales... Zero Ads
Attention is the new currency, and everyone is fighting for it. The challenge isn’t selling a product anymore; it is earning a moment. In this comprehensive session, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how brands create meaning, stories move faster than ads, and how drawing on emotion drives decision and action. This is selling redefined for a generation that no longer buys what it is told; it buys what it feels.
Academy Stage - Music Panel 8 December 4:15 - 4:35PM
Crafting Connection For Icons Through Live Storytelling
As algorithms shape attention and screens mediate emotion, the world’s most influential artists are turning to technology to reconnect with audiences. This session brings together creative directors and producers behind shows for artists like ABBA, Beyoncé, and Taylor Swift to explore how cutting edge technology can deepen human connection. Through real examples they show how innovation and intimacy can coexist and how technology can still bring people together through story.
Explore by Instagram - Media Fireside 10 December 4:50 - 5:10PM
Building a Legacy That Speaks for Itself
Arsène Wenger is more than a name in football; he's a philosophy. In this session, he reflects on how staying true to vision, values, and discipline can build a personal brand that lasts far beyond results or headlines. Through lessons from decades at the highest level, Wenger shares how authenticity, integrity, and consistency create influence that endures long after the final whistle.
Forum StageModerator
- Media Keynote 10 December 10:50 - 11:20AM
Gary Vaynerchuk: AI Won’t Wait, Neither Should You
Gary Vaynerchuk is always one step ahead, listening closely to the signals to spot major shifts before they hit the rest of us; e-commerce, social media, blockchain, and now AI. The edge goes to those who learn the tech faster and double down, without losing their empathy. In a world racing toward automation, humanity is your competitive advantage. Squeeze the moment while you still can!
Forum StageSpeakers
