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- Marketing Fireside 9 December 3:45 - 4:05PM
The Future of Storytelling at Scale
A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
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- Media Panel 9 December 11:55AM - 12:15PM
The New Geography of Storytelling
Global storytelling remains shaped by a few legacy power centers even as most of the world’s people, and much of its innovation, live outside them. Across the Africa, Asia, Latin America, and the Middle East, creators are producing stories that challenge stereotypes, reveal overlooked progress, and reflect realities often missed by Western-centric media. This session looks at how these storytellers are democratizing the global narrative, and how traditional and new media hubs alike can orient for inclusivity and context-driven storytelling ecosystem.
Impact StageModerator
- Technology Fireside 10 December 12:55 - 1:15PM
Inside a Serial Investor's Mind
In this fast-paced conversation, Mohamed Aboulnaga (“Nagaty”) unpacks how founder instinct, AI-driven disruption, and audience reaction shape everything from startup momentum to national digital strategy. He explores what emerging markets are really signaling, and how founders and governments can read them in real time.
Central Stage - Technology Fireside 9 December 10:50 - 11:00AM
The Next Chapter of Connection
As technology redefines how we see, share, and connect, what comes next for human interaction? Join Hussein Freijeh for a conversation on the evolution of social platforms and the role of augmented reality in reconnecting us to our surroundings, our communities, and ourselves.
Forum Stage - Technology Fireside 9 December 12:45 - 1:00PM
Unlocking Growth for Businesses and Societies with AI
Opportunities for growth are closer than ever with AI. Join Google for a deep dive into how this powerful technology is becoming accessible to everyone, driving long-term efficiency and competitive advantage across MENA, with responsibility at its core . Discover the untapped potential of AI to enhance efficiency, create new opportunities, and address today's major challenges.
Forum Stage - Picture Panel 9 December 2:15 - 2:40PM
Cinema That Sees You
The next evolution of cinema won’t just be watched; it will watch us. As AI, sensors, and emotional data enter storytelling, films can now react to our expressions, attention, and feelings in real time. This session explores how directors become designers of living stories that adapt to each viewer, blurring the line between creator, audience, and machine consciousness.
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