Apply to Attend
Speaker
Grigory Lavrov
VP Marketing, Local Brands & Franchise Management, CEE & MENAT, Warner Bros Discovery
Grigory Lavrov is a senior marketing executive at Warner Bros. Discovery, overseeing strategy and execution across Central and Eastern Europe, the Middle East, and Turkey. He drives brand growth for the company’s streaming and channel portfolio and leads several regional powerhouses, including Fatafeat, the Middle East’s leading food brand. Grigory has led high-profile initiatives such as the launch of HBO Max in Central Europe and Turkey and the development of original content for audiences across the region.
He joined Discovery in 2011 and has held multiple leadership roles, including Channel Director for North East Europe and Country Manager for Russia, where he steered expansion and brand performance across diverse markets.
At BRIDGE Summit, Grigory will share practical lessons on building global media brands through regional insight and creative localization.
Netherlands
Picture
Grigory Lavrovat BRIDGE
- Marketing Fireside 9 December 3:50 - 4:10PM
The Future of Storytelling at Scale
A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
Central Stage
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
