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- Creator Economy Panel 9 December 3:35 - 3:55PM
The Rise of Intelligent Virality
Two creators redefining entertainment share how knowledge became content and content became movement. This session unpacks the storytelling, structure, and emotion behind making art, science, and history accessible and viral, without losing integrity or substance.
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- Technology Presentation 8 December 3:00 - 3:15PM
App in Ten: From Idea to Reality
How fast can creativity become code? In this live showcase, Nad Christie, Head of Design at Lovable, takes the audience inside a real-time app creation challenge. Joined by a celebrity guest, he’ll turn an idea shared on stage into a fully functional app in just ten minutes. A dynamic session where imagination meets design, and Lovable proves that innovation now moves at the speed of thought.
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- Marketing Panel 8 December 5:10 - 5:40PM
A Publisher–Platform Playbook
When platforms and publishers truly partner, revenue and reach scale together. Panel participants share the practical models, including formats, data, and the creative tools, that unlock sustainable growth across regions.
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- Technology Presentation 8 December 4:30 - 4:40PM
How AI is Transforming Content Consumption Behavior
A new generation is growing up with AI as their primary interface to the world. From personalized feeds to multimodal searches and generative storytelling, algorithms are no longer curators, they’re shaping what we watch, read, and believe as co-creators. This session explores how AI-native behaviours are redefining attention, creativity, and trust, and what media must do to evolve their formats, distribution, and ethics for an audience that expects intelligence to be built in.
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- Marketing Panel 10 December 10:50 - 11:20AM
A Playbook for Persuasive Media
This session breaks down the essential mechanics of persuasive media today, from message design and audience targeting to verification, accountability, and the technology used. Audience members leave with a clear, practical framework for shaping stories that move people, inform public life, and reinforce trust in an increasingly fragmented information environment.
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- Creator Economy Fireside 9 December 5:20 - 5:35PM
The Bridge of Becoming: From Inner Child to Self
In this playful yet deeply honest session, Egyptian comedian, actor, and writer Ahmed Amin explores creativity, courage, and the selves we grow into. Through stories, humor, and hard-earned reflection, he unpacks identity, vulnerability, and what it really takes to stay curious and authentic while the world keeps trying to make us serious adults.
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