More related content on the BRIDGE
- Marketing Panel 8 December 1:00 - 1:30PM
The Economics of Attention
Attention is scarce, and expensive. Where does it flow, how is it priced, and who captures the surplus? A session focused on mapping today’s attention market, new measurement standards, and what debut platforms must do to earn, hold, and monetize time
Central StageSpeakers
Moderator
- Technology Presentation 10 December 12:25 - 12:35PM
The New Language of Work is Visual
In a world where everyone’s a storyteller, from marketers and founders to educators and finance teams, communication has shifted. In this keynote, Canva’s Head of EMEA, Duncan Clark, explores how the rise of creator culture, AI, and visual-first platforms has reshaped the way we work, collaborate, and tell stories. From TikToks to team updates, from brand storytelling to business decks, visual content powered by AI is now at the heart of how we work.
Forum Stage - Media Fireside 9 December 11:30 - 11:45AM
Living in the Spotlight: Privacy, Risk and Resilience in the Age of Fake News
In an always-on world, influence comes with a hidden tax: exposure, distortion, and sometimes, destruction. From viral rumors to deepfakes, from intrusive paparazzi to weaponized social media campaigns, today any leader, creator, or entrepreneur can find their private life turned into public spectacle in a matter of hours. In this conversation, Cecilia and Richard Attias share, together on stage, how decades at the intersection of media, politics, and business have shaped their understanding of risk, reputation, and psychological resilience. They will discuss how to set boundaries, protect your family, educate your children, respond to attacks without amplifying them, and build a “circle of trust” in an era where trust is fragile. This session is a candid masterclass on how to manage privacy and protect your dignity in the age of fake news—while continuing to lead, to create, and to speak out.
Forum StageSpeakers
- Music Panel 9 December 3:55 - 4:15PM
Own Your Audience and Rewrite the Rules
Grammy-winning artist Wyclef Jean and creator-economy pioneer Jaeson Ma break down how artists can finally take control in a system that hasn’t kept up. They’ll talk frankly about the broken economics of streaming, why the future belongs to those who own their fan relationships, and the tools that put creators back in charge of monetization and community.
Explore by Instagram - Media Panel 9 December 10:35 - 10:55AM
Privacy, Safety, and Integrity in Modern Media
As AI, social media, and the platforms that shape what people see and share, media needs stronger rules to protect privacy, keep people safe, and make information more trustworthy. This session looks at how technology, journalism, and public communication can work together to create systems that are transparent, fair, and responsible. Together, we discuss the prospective pathways for creating safer platforms, prevent manipulation, and strengthen the trust between the public, the media, and the companies that shape the online world.
Impact StageSpeakers
Moderator
- Technology Panel 8 December 11:35AM - 12:00PM
A Blueprint for Building Iconic Media Brands
As legacy publishers and digital platforms expand across borders, the question is no longer just how to grow, but how to belong. For global media brands, this means pairing editorial excellence with strategic innovation, turning reputation and reach into lasting relevance. From licensing and partnerships to data-driven audience insights and regional storytelling, companies are rewriting their global playbooks to balance commercial ambition with cultural authenticity. AI now sits at the center of this transformation, powering translation, personalization, and creative experimentation while reshaping how media companies connect with audiences and partners alike. This session explores how trusted brands are blending technology, storytelling, and business strategy to scale influence across markets.
Forum StageSpeakers