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- Creator Economy Fireside 9 December 11:50AM - 12:10PM
Gen Z, Gen Give: Philanthropy Through Youth and Story
Generation Z is reshaping philanthropy, blending personal storytelling with the reach of digital platforms to drive meaningful change. Rather than relying solely on donations, they use tools like TikTok and Instagram to amplify causes, build communities, and spark grassroots action. How might this shift toward participatory and transparent giving redefine the future of social impact?
Impact Stage - Marketing Fireside 9 December 3:20 - 3:40PM
The Future of Storytelling at Scale
An intimate fireside discussion exploring how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
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- Technology Fireside 9 December 12:00 - 12:15PM
The Next Chapter of Connection
As technology redefines how we see, share, and connect, what comes next for human interaction? Join Hussein Freijeh for an intimate conversation on the evolution of social platforms and the role of augmented reality in reconnecting us to our surroundings, our communities, and ourselves.
Forum Stage - Marketing Keynote 9 December 10:30 - 10:40AM
Gaming Beyond Reality
Gaming is evolving from a separate virtual realm into the operating system for how new generations live, learn, and create. As on-device AI and world models deepen machines’ spatial understanding, gaming becomes a persistent layer blending digital and physical worlds. This session explores how spatial computing, XR, intelligent agents, and world-building tools are reshaping interaction and identity, especially for the UAE, where major investments signal a new era of presence, participation, and programmable reality.
Central Stage - Media Keynote 10 December 2:30 - 2:50PM
A Satirist's Survival Playbook
For comedians like Ahmed Albasheer, laughter has never been just entertainment. It’s been an act of defiance. From surviving assassination attempts to building one of the Arab world’s most influential political satire shows, Albasheer has turned humor into resistance, reflection, and reform. In this intimate conversation, he unpacks the price of speaking truth through comedy, how satire can still thrive under censorship and conflict, and what the next generation of storytellers can learn about courage in an age where jokes can shake regimes.
Forum Stage - Music Panel 10 December 11:05 - 11:25AM
Sounds That Speak Every Language
Aziz Maraka and Faia Younan didn't change their sound to fit the world, they made the world listen. This session explores how language, rhythm, and storytelling can transcend borders when rooted in authenticity and emotion. Through their journeys, Aziz and Faia reveal how staying true to one’s identity can create global resonance and how genuine expression turns local sound into a universal language.
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