More related content on the BRIDGE
- Marketing Panel 8 December 4:20 - 4:50PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
- Technology Presentation 10 December 10:20 - 10:50AM
How To Tell Your Best Stories Ever
What happens when the ancient craft of storytelling collides with the most powerful creative tools ever built? A KAIRO Talk powered by Google, this presentation shows how AI expands creative possibilities while keeping storytelling fundamentally human. Through an AI-generated short film and a behind-the-scenes breakdown, the speakers show how ideas move from insight to strategy to fully realized worlds using today’s AI tools. Mood boards, characters, storyboards, and cinematic choices can now be created in minutes, yet still depend on human taste and imagination.
Academy Stage - Media Fireside 10 December 4:50 - 5:10PM
Hollywood in the Agentic Era: How Talent Representatives are Evolving to Serve and Protect Artists
A candid conversation with Chris Jacquemin, Head of Digital Strategy at WME, the world’s preeminent talent agency, on how the agency is responding to AI and ongoing technological disruption on behalf of its clients. Chris will discuss the potential advancements, such as lowering the barriers to entry and streamlined workflows, as well as the need for artist protections. Chris will break down past evolutions, including how YouTube unlocked new formats and career paths, and look at the next wave and how we should prepare. Chris will also share how WME evaluates technology partners for its clients. Attendees will leave with guidance on what’s really happening in Hollywood around AI, and how to prepare for the future.
Forum Stage - Picture Workshop 8 December 10:00AM - 12:00PM
Local Stories with Global Appeal 1\2
Day 1 — Shaping a National Content Legacy Day 1 focuses on exploring the history and creation of Arab content while identifying creative opportunities in the region. Participants learn to evaluate ideas based on entertainment value, social impact, and economic feasibility. Includes a practical exercise to develop a short presentation highlighting an Arab story or hero for film, series, or animation.
Workshop Room 2 - Media Panel 8 December 3:30 - 4:00PM
Africa’s Media Operating System
From newsroom ops to creator platforms, how does African media scale? What capital misses, how culture drives adoption, and where global partners fit?
Impact Stage - Meetup Meetup 10 December 1:30 - 2:30PM
Content Business Meetup
A space for media and content entrepreneurs to meet investors, exchange ideas, and explore opportunities within today’s evolving content economy. This session fosters open networking and meaningful conversation, creating room for early connections and future collaborations.
Impact Stage
