More related content on the BRIDGE
- Media Fireside 10 December 10:30 - 10:50AM
Preparing Youth for a World of Infinite Information
In today’s information-saturated world, media fluency is as essential as reading or math. Yet a 2024 News Literacy Project survey found that only 39% of U.S. teens receive formal media literacy education, and just 18% can accurately distinguish news from ads, opinion, or entertainment. As students navigate increasingly AI-driven and conspiratorial media ecosystems, how can schools equip them to think critically, discern truth, and shape the digital world they’re inheriting?
Academy Stage - Gaming Fireside 8 December 5:10 - 5:25PM
From Melodies to Multiplayers
As Imagine Dragons’ longtime manager, Mac Reynolds has helped build one of the world’s most successful music brands. Now, he and his brother Dan Reynolds, the band’s frontman, are channeling that same creative and business savvy into gaming with Night Street Games and recently launched the beta of Last Flag, a multiplayer game. In this chat, Mac shares how he made the leap into interactive IP and explores where the worlds of music and gaming intersect, overlap, and diverge.
Explore by Instagram - Creator Economy Panel 9 December 4:00 - 4:20PM
The Weight of Being Seen
Fame brings followers, but it also brings hate. In a world where creators are constantly exposed to public judgment, managing online hate has become an essential part of the creative journey. This session dives into how creators can protect their mental well-being, set boundaries, and maintain authenticity while facing criticism and negativity. Through honest stories and practical reflections, it explores what resilience looks like in the digital age, and how to stay grounded when the noise gets loud.
Explore by Instagram - Marketing Keynote 9 December 3:40 - 4:00PM
LinkedIn Leadership: Why Every Company is a Media Company
Executives as brand and marketing channels — increasing number of companies leaning into exec presence (ex: PayPal hiring a content strategist for their CEO) Companies launching editorial teams and/or hiring editors to produce quality content — Anthropic, OpenAI, Lyft, Experian, loads of others
Central Stage - Media Fireside 9 December 10:00 - 10:20AM
The Changing Face of Conflict Journalism
Encrypted apps like Signal and WhatsApp have become lifelines for journalists and citizen reporters in conflict zones, enabling secure, real-time reporting. But as nearly 75% of people now consume news via smartphones, and citizen journalism grows on platforms like X, the line between credible reporting and unverified content blurs. How can we better equip those on the frontlines to uphold truth in a decentralized, high-risk media environment?
Academy StageSpeakers
- Marketing Presentation 10 December 1:00 - 1:30PM
One Million Dollars in Sales... Zero Ads
Attention is the new currency, and everyone is fighting for it. The challenge isn’t selling a product anymore; it is earning a moment. In this comprehensive session, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how brands create meaning, stories move faster than ads, and how drawing on emotion drives decision and action. This is selling redefined for a generation that no longer buys what it is told; it buys what it feels.
Academy Stage
