Shaina Zafar is an Executive at the Next Gen Practice at UTA Marketing and the former Co Founder and Chief Marketing Officer of JUV Consulting, acquired by United Talent Agency in 2024. An American Muslim raised by first generation Pakistani parents, she has built an early career at the intersection of culture, media, and youth trends. She is a sought after speaker who has presented at global brands and events including L’Oréal, Mondelez, KPMG, the U.S. Travel Tourism Conference, and Cannes Lions.
At UTA Marketing, Shaina leads new business, thought leadership, events, PR, and community engagement with talent and brands. She has authored several of the company’s Gen Z yellowpapers and writes The Screenshot, a weekly newsletter followed by more than 5,000 professionals. A University of Pennsylvania graduate, she studied International Relations with minors in South Asian Studies and Consumer Psychology and serves on multiple boards across the Penn community, Yahoo MAKERS, and NowThis.
At BRIDGE Summit, Shaina will discuss Gen Z behavior, cultural relevance, and purpose aligned marketing, offering practical insights on how organizations can build meaningful trust and engagement with the next generation.
By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.
As audiences converge and tastes diversify, global hits depend on authenticity as much as scale. This conversation examines how actors and producers navigate casting, finance, and distribution across continents, and how to shape stories that honor cultural nuance while appealing to worldwide audiences.
Software Engineer & Tech Content Creator, Techmama
Executive Director, Media Foundation for West Africa
Social Media Editor, Skynews Arabia
Founder & CEO, RL Media
Writer & Director
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
