More related content on the BRIDGE
- Technology Panel 10 December 12:35 - 12:55PM
Frameworks for Information Integrity by MBZUAI
In a comprehensive, 30-minute panel discussion, MBZUAE’s best and brightest reflect on their work in misinformation, generative media, and human-AI interaction, outlining practical frameworks for integrating AI into reporting while safeguarding accuracy, ethics, and trust. Positioned against the disruptive forces reshaping the world’s information order, this session draws inspiration from the UAE’s successes in innovation to deliver best practices and chart a credible model for information integrity in the age of intelligent machines.
Forum StageSpeakers
- Media Panel 9 December 10:20 - 10:40AM
Building Media’s New Talent Engine
Traditional journalism schools are struggling to keep pace as AI, global storytelling, and rapid news cycles transform the industry. A June 2025 Guardian analysis warns AI may eliminate up to 50% of entry-level journalism jobs. How can education evolve to deliver faster, deeper, and more relevant training for the next generation of media professionals?
Academy StageSpeakers
Moderator
- Picture Panel 9 December 2:15 - 2:40PM
Cinema That Sees You
The next evolution of cinema won’t just be watched; it will watch us. As AI, sensors, and emotional data enter storytelling, films can now react to our expressions, attention, and feelings in real time. This session explores how directors become designers of living stories that adapt to each viewer, blurring the line between creator, audience, and machine consciousness.
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- Marketing Workshop 9 December 2:20 - 3:00PM
AI for content creation: Creativity Meets Automation
Learn how to harness AI tools to generate innovative promotional content that captures audience attention and drives engagement. Trainer: Varouj Joulfayan, IMI
IMI Academy - Technology Workshop 10 December 3:30 - 4:10PM
Creativity with Grok in X
A look in to Grok’s origins, how it operates within X, its real-time connection to what’s happening and practical ways to transform conversations into actionable insights.
X - Marketing Panel 9 December 1:55 - 2:15PM
Designing Stories That Think
A practical session where Amro Maskoun and Yara Bou Monsef show how storytelling has moved from art to narrative architecture designing not just what people watch, but how they feel, decide, and trust. We’ll break down the psychology of attention, go beyond going viral, and share simple frameworks you can use right away over spectacle, and ethics as a growth engine.
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