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- Media Workshop 10 December 11:25AM - 12:05PM
The Future of News: Social Media Journalism
The workshop explores how social media is reshaping journalism, changing how news is reported, shared, and consumed. It examines the challenges of accuracy, credibility, and speed in the digital era while offering strategies to engage audiences and tell impactful stories across social platforms. Trainer: Fatima Mahmoud, The National
IMI Academy - Creator Economy Workshop 9 December 12:30 - 1:10PM
Influencers & Community: The Symbiotic Relationship
Influencers serve as catalysts in community engagement, leveraging their reach and credibility to attract members and drive interaction. Communities, in turn, provide influencers with a dedicated audience eager for authentic content and connection. This session delves into how influencers and communities mutually benefit, fostering growth and engagement in the digital landscape. Trainer: Ahmed Qassem, Sky News Arabia
IMI Academy - Picture Fireside 10 December 12:10 - 12:25PM
Yango Play's Blueprint for Working with Talents
Yango Play is redefining the entertainment experience in the region, blending content, creators, and technology under one platform. In this session, Yango Play shares how brands, studios, and creators can collaborate effectively with the platform. From understanding Yango Play’s creative direction and content strategies to identifying what makes a perfect partnership, this talk offers a behind-the-scenes look at how to pitch, position, and succeed with one of the region’s most dynamic media ecosystems.
Central Stage - Creator Economy Fireside 8 December 2:20 - 2:35PM
From Kitchen To Culture
A fireside with Chef Shaheen on how a creator turns taste into trust and trust into a system that scales. We’ll unpack a simple creator equation Format → Hook → Cadence, then map how community love becomes real offerings, partnerships that fit, and routines that keep the craft sharp. Clear, practical style.
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Moderator
- Media Panel 10 December 10:40 - 11:10AM
Rethinking Money, Media, and Meaning
As markets react in real time to headlines, policy shifts, and digital sentiment, the lines between finance, media, and governance are blurring. This session explores how tokenization, digital identity, and decentralized technologies are reshaping not just capital flows, but sovereignty and social contracts. From CBDCs to self-sovereign IDs and tokenized infrastructure, the next wave of financial architecture raises a core question: can we design systems that offer recognition and economic dignity across borders, without sacrificing stability or trust? Drawing on real-world models, this session brings together media, policymakers, fintech pioneers, and investors to examine the future of money in a networked world.
Forum StageSpeakers
- Technology Panel 8 December 3:15 - 3:35PM
Avoiding — The Real — Em — Dash
Artificial intelligence may be built on logic, but it’s powered by human intention. This session brings together tech creators who decode AI not through data, but through empathy and storytelling, showing how the way we teach machines reflects the way we understand ourselves. From moral algorithms to creative collaboration, this conversation asks, can technology evolve without losing its humanity?
Academy StageSpeakers
