More related content on the BRIDGE
- Picture Panel 8 December 3:55 - 4:15PM
Entertainment as a Bridge Between Nations
Entertainment and media are instruments of diplomacy. From Hollywood to K-dramas and TikTok, cultural exports are strategic assets. How can media companies, creators, and governments leverage these influences to bridge nations rather than battle for attention?
Forum Stage - Creator Economy Workshop 9 December 12:30 - 1:10PM
Influencers & Community: The Symbiotic Relationship
Influencers serve as catalysts in community engagement, leveraging their reach and credibility to attract members and drive interaction. Communities, in turn, provide influencers with a dedicated audience eager for authentic content and connection. This session delves into how influencers and communities mutually benefit, fostering growth and engagement in the digital landscape. Trainer: Ahmed Qassem, Sky News Arabia
IMI Academy - Marketing Workshop 9 December 2:20 - 3:00PM
AI for content creation: Creativity Meets Automation
Learn how to harness AI tools to generate innovative promotional content that captures audience attention and drives engagement. Trainer: Varouj Joulfayan, IMI
IMI Academy - Music Fireside 8 December 5:05 - 5:20PM
Bridging Cultures Through K-Pop
As President of HYBE x Geffen, Mitra Darab is leading one of the most ambitious cultural collaborations in modern music—bringing the precision and innovation of K-pop to a global audience. In this spotlight conversation, she reflects on her journey from working with icons like Madonna and Tom Petty to building HYBE America, where artistry meets global strategy. Through her lens, we explore how the HYBE model—rooted in creativity, discipline, and community—is redefining what it means to launch and sustain worldwide superstars.
Forum Stage - Media Fireside 8 December 2:40 - 2:55PM
Independent Media's Biggest Powerplayers
Real-time reporting and live, personality-driven broadcasts on platforms like X have transformed journalism and elevated independent voices into powerful forces of culture. This session explores how authenticity, speed, and direct-to-audience communications have shifted influence away from traditional institutions, reshaping credibility, trust, and the architecture of modern media.
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Moderator
- Picture Fireside 9 December 9:50 - 10:20AM
Mastering Your Craft in a World Obsessed with More
Priyanka explores the personal mindset shift that redefined how she approaches her work. In a culture that rewards volume, speed, and constant output, she shares how intentionality and discernment allowed her to seek different ways to elevate her craft. This conversation unpacks the discipline of saying no, the power of intentional focus, and how doing fewer things—with depth and meaning—leads to greater creativity, influence, and long-term excellence.
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