More related content on the BRIDGE
- Creator Economy Panel 9 December 11:50AM - 12:10PM
Reclaiming Focus in the Age of Infinite Scroll
In a world saturated with short-form content and interruption, students are finding it harder than ever to focus. A 2024 study by the American Psychological Association found 70% of college students struggling to concentrate on academic tasks due to short-form social media and frequent notifications. Among heavy users, sustained attention dropped by 22% compared to peers. What are the best practices and tools for restoring focus in learning environments, without losing the benefits of technology?
Explore by Instagram - Marketing Presentation 8 December 2:45 - 3:00PM
Building the Bridge to the Future——How Cartea crafts Brand Story, Connects Local Commerce, and Builds User Trust.
As a leading automotive lifestyle and service platform in the region, Cartea operates across three core pillars: Media, where high-quality and multilingual content helps consumers make confident car-buying and ownership decisions; Marketplace, where we connect OEMs, dealers, and car-lifestyle businesses to create a seamless path from exposure to conversion; and Technology, where AI and data enable precise marketing solutions and actionable insights for brands. Through three industry case studies, we will demonstrate how impactful storytelling not only shapes consumer perception but also delivers measurable business outcomes, showcasing how media can truly power business growth in the automotive ecosystem.
Impact Stage - Creator Economy Panel 8 December 4:30 - 5:00PM
How Creators Are Building the Next Entertainment Giants
The entertainment industry is being reshaped as digital creators evolve into founders of full-scale media enterprises. Jimmy Donaldson (MrBeast) generated $473 million through Beast Industries in 2024 alone, with that figure expected to nearly double in 2025 through ventures like YouTube, Amazon Prime's Beast Games, and consumer brands such as Feastables and MrBeast Lab. What does this mean for the future power structure of entertainment?
Explore by InstagramSpeakers
- Picture Presentation 8 December 3:55 - 4:10PM
Why It’s Important for an Actor to Produce
Actors today sit at the front line of cultural influence, yet often remain distant from the decisions that shape the stories they tell. In this session, Egyptian actor and filmmaker Ahmed Magdy examines why stepping into the producer’s role is becoming essential for creators who want greater agency, artistic integrity, and long-term impact. Drawing on his trajectory from Egypt’s independent cinema movement to building Garage Art Production, Magdy explores how actors can catalyze new talent, strengthen local creative ecosystems, and drive a more intentional, sustainable future for storytelling.
Academy Stage - Media Panel 10 December 10:40 - 11:10AM
Rethinking Money, Media, and Meaning
As markets react in real time to headlines, policy shifts, and digital sentiment, the lines between finance, media, and governance are blurring. This session explores how tokenization, digital identity, and decentralized technologies are reshaping not just capital flows, but sovereignty and social contracts. From CBDCs to self-sovereign IDs and tokenized infrastructure, the next wave of financial architecture raises a core question: can we design systems that offer recognition and economic dignity across borders, without sacrificing stability or trust? Drawing on real-world models, this session brings together media, policymakers, fintech pioneers, and investors to examine the future of money in a networked world.
Forum StageSpeakers
- Technology Presentation 8 December 4:30 - 4:40PM
How AI is Transforming Content Consumption Behavior
A new generation is growing up with AI as their primary interface to the world. From personalized feeds to multimodal searches and generative storytelling, algorithms are no longer curators, they’re shaping what we watch, read, and believe as co-creators. This session explores how AI-native behaviours are redefining attention, creativity, and trust, and what media must do to evolve their formats, distribution, and ethics for an audience that expects intelligence to be built in.
Forum StageSpeakers
