Producing and presenting entertainment programs

An Era of Reinvention for On-Demand

Streaming platforms face a reckoning with plateauing subscriber growth slows and content costs climb, studios and OTT services are rewriting their playbooks, prioritizing profitability, partnership, and purposeful programming over scale at all costs. This conversation examines how on-demand models are evolving in the MENA region and beyond, from the economics of live sports and premium storytelling to localization, data-driven distribution, and hybrid monetization. Together, they explore what it will take to sustain relevance in an era where every viewer—and every minute—matters.

Opening Ceremony

As the world enters a new age of influence, where a single story can move markets, shape policy, or divide societies, the need for credible, values-driven communication has never been greater. In this opening keynote, H.E. Sheikh Abdulla Bin Mohammed Bin Butti Al Hamed and Richard Attias set the vision for the inaugural BRIDGE Summit, a platform born in the UAE and designed for the world. He outlines BRIDGE’s mission to unite media, technology, finance, and culture in building a more trusted, inclusive, and resilient information order. Grounded in the UAE’s legacy of dialogue and cooperation, this address calls for a global recommitment to truth, trust, and the shared narratives that hold humanity together.

How To Tell Your Best Stories Ever

What happens when the ancient craft of storytelling collides with the most powerful creative tools ever built? A KAIRO Talk powered by Google, this presentation shows how AI expands creative possibilities while keeping storytelling fundamentally human. Through an AI-generated short film and a behind-the-scenes breakdown, the speakers show how ideas move from insight to strategy to fully realized worlds using today’s AI tools. Mood boards, characters, storyboards, and cinematic choices can now be created in minutes, yet still depend on human taste and imagination.

AI and New Technologies: Redefining the Future of Media

How Athletes and Celebrities Drive Attention, Influence, and Investment

How athlete investors are reshaping the future of gaming, sports-tech, and fan experiences, and why athlete-owned media is the next power center.

Who Reports On The Reporters?

Journalists report on stories, but who reports on the reporters and the people on the ground risking everything to document war? As frontline reporting becomes more decentralized, those trying to bring the world the truth now face not only physical danger but an overwhelming information landscape where anyone with a phone can shape global narratives. With millions following real-time updates from citizen journalists on platforms like X, Instagram, and Telegram, the question is no longer just about how stories are told. It’s about who supports, verifies, and protects the people doing the reporting in an environment built on speed, fragmentation, and constant risk.