Producing and presenting entertainment programs

Gaming Beyond Reality

Gaming is evolving from a separate virtual realm into the operating system for how new generations live, learn, and create. As on-device AI and world models deepen machines’ spatial understanding, gaming becomes a persistent layer blending digital and physical worlds. This session explores how spatial computing, XR, intelligent agents, and world-building tools are reshaping interaction and identity—especially for the UAE, where major investments signal a new era of presence, participation, and programmable reality.

King of Knowledge by Aboflah

After the Peak.. What’s Next for the Biggest Creators?

When you’ve built one of the biggest audiences in your region, where do you go next? This session unpacks what growth really means after success, expanding to new languages, new platforms, or deeper impact within communities. This session explores how the top creators are reinventing themselves beyond views and followers, and what it takes to stay relevant, authentic, and inspired when you have already won the game.

Empowering Youth: Unlocking Opportunities through "Abdulla Al Ghurair Foundation" Programs/ year of community

An engaging workshop exploring how the Abdulla Al Ghurair Foundation and IMI empower youth through education, mentorship, and skill development. Participants will discover real success stories, engage in collaborative activities to identify gaps and opportunities in media and communication, and leave with tangible steps to join AGF and IMI initiatives driving the Year of Community. Trainer: Mona Ghandar & Rami Al Majzoub, Al Ghurair Foundation & IMI

The New Global Aesthetic

The next big ideas in visual culture aren’t coming from Hollywood or Paris—they’re emerging from Nairobi, Beirut, Mumbai, and Medellín. In this session, creators and image-makers from across the world explore how local perspectives are transforming global storytelling. From the languages of TikTok and street photography to the craft of short documentaries, they unpack how authenticity, access, and identity are reshaping what the world sees—and believes.

Content & Amplify

X is the “Home of Culture,” empowering creators to build real-time connections, amplify their voices, and monetize passion through advanced tools and revenue sharing programs.