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Speaker
Christie Marchese
CEO, Kinema
Christie Marchese is the Founder and CEO of Kinema and EVP of Entertainment Partnerships at Publicis Media. Kinema is a global streaming and screening event platform that uses community and social interaction to distribute films and series. She previously founded Picture Motion, an impact entertainment agency acquired by Publicis Media in 2024 as part of PMCI Entertainment.
Christie has led impact campaigns and digital strategies for films and organizations at Righteous Pictures, Participant Media, and Norman Lear’s nonprofit Declare Yourself. She is the co-author of The Distribution Playbook and has been recognized as one of Fortune’s Rising Female Founders and Fast Company’s Most Creative People. She currently serves on the boards of Subject Matter, The Redford Center, and The Reinvent Stockton Foundation, and on the Capacity Council for Brown Girls Doc Mafia. She holds a BA from San Diego State University in International Security and Conflict Resolution and Comparative Religions, with a concentration in Arabic and the Middle East.
At BRIDGE Summit, Christie will examine how impact-driven storytelling and alternative distribution models can build communities, drive social change, and unlock new opportunities for filmmakers and media organizations.
USA
Picture
Creator Economy
Christie Marcheseat BRIDGE
- Picture Panel 8 December 1:30 - 2:00PM
An Era of Reinvention for On-Demand
Streaming platforms face a reckoning with plateauing subscriber growth slows and content costs climb, studios and OTT services are rewriting their playbooks, prioritizing profitability, partnership, and purposeful programming over scale at all costs. This conversation examines how on-demand models are evolving in the MENA region and beyond, from the economics of live sports and premium storytelling to localization, data-driven distribution, and hybrid monetization. Together, they explore what it will take to sustain relevance in an era where every viewer—and every minute—matters.
Central Stage
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
