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- Technology Presentation 9 December 12:05 - 12:20PM
Unlocking growth for businesses, économies and societies with AI
Opportunities for growth are closer than ever with AI. Join Google for a deep dive into how this powerful technology is becoming accessible to everyone, driving long-term efficiency and competitive advantage across MENA, with responsibility at its core . Discover the untapped potential of AI to enhance efficiency, create new opportunities, and address today's major challenges.
Forum Stage - Meetup Meetup 10 December 1:30 - 2:30PM
Content Business Meetup
A space for media and content entrepreneurs to meet investors, exchange ideas, and explore opportunities within today’s evolving content economy. This session fosters open networking and meaningful conversation, creating room for early connections and future collaborations.
Impact Stage - Marketing Workshop 9 December 4:45 - 5:45PM
Reimagining Storytelling Through Video.
Video is one of the most powerful ways to capture attention and communicate ideas. In this session, we’ll explore what makes great video storytelling, and how new tools in Canva are helping teams bring ideas to life more easily and effectively. You’ll walk away with practical ways to craft videos that engage audiences, spark emotion, and drive real impact.
Workshop Room 1 - Creator Economy Fireside 8 December 1:15 - 1:35PM
When the Messenger Becomes the Movement
Creators are no longer just entertainers, they’re powerful drivers of public opinion and social change. UNESCO notes their growing role in shaping global information flows, while Pew reports that one in five Americans, and over a third of young adults, regularly turn to creators for news. As their reach expands, what are pathways to ensuring such influence remains ethical, accurate, and inclusive?
Impact Stage - Media Fireside 9 December 11:40AM - 12:00PM
The Disappearing Job Map of Media
By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.
Academy StageModerator
- Creator Economy Keynote 9 December 10:35 - 10:45AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
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