More related content on the BRIDGE
- Marketing Presentation 10 December 12:10 - 12:40PM
One Million Dollars in Sales... Zero Ads
Attention is the new currency, and everyone is fighting for it. The challenge isn’t selling a product anymore; it is earning a moment. In this comprehensive session, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how brands create meaning, stories move faster than ads, and how drawing on emotion drives decision and action. This is selling redefined for a generation that no longer buys what it is told; it buys what it feels.
Academy Stage - Media Panel 8 December 3:50 - 4:10PM
The Future of Media's 'Free' Spaces
Digital social media has become primary arenas for information exchange and cultural dialogue, yet the systems that govern visibility and participation remain largely opaque. As business models, ownership structures, and moderation philosophies evolve, societies are grappling with how to ensure these spaces remain trustworthy, inclusive, and resilient. A 2023 Reuters Institute study found that nearly one-third of global users now access multiple news sources through social platforms each week, underscoring their growing influence on public understanding. This conversation explores how different approaches like community governance can strengthen digital environments that balance openness with responsibility, support constructive engagement, and reflect the diversity of the global audiences they serve.
Forum StageSpeakers
- Media Fireside 10 December 3:00 - 3:20PM
Building a Legacy That Speaks for Itself
Arsène Wenger is more than a name in football; he's a philosophy. In this session, he reflects on how staying true to vision, values, and discipline can build a personal brand that lasts far beyond results or headlines. Through lessons from decades at the highest level, Wenger shares how authenticity, integrity, and consistency create influence that endures long after the final whistle.
Forum StageModerator
- Marketing Panel 9 December 4:10 - 4:30PM
LinkedIn Leadership: Why Every Company is a Media Company
Executives as brand and marketing channels — increasing number of companies leaning into exec presence (ex: PayPal hiring a content strategist for their CEO) Companies launching editorial teams and/or hiring editors to produce quality content — Anthropic, OpenAI, Lyft, Experian, loads of others
Central Stage - Picture Panel 9 December 3:15 - 3:45PM
Cinema That Sees You
The next evolution of cinema won’t just be watched; it will watch us. As AI, sensors, and emotional data enter storytelling, films can now react to our expressions, attention, and feelings in real time. This session explores how directors become designers of living stories that adapt to each viewer, blurring the line between creator, audience, and machine consciousness.
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- Gaming Panel 8 December 6:10 - 6:40PM
Founders’ Playbook to Studio Survival and Growth
The gaming industry is navigating a reset as layoffs and studio closures continue, yet Kim Nordström, former EA DICE executive, and Robbie Daymond, famous voice actor (Sailor Moon, Critical Role), turned video game entrepreneur as CEO of Sassy Chap Games, are building new ventures anyway. In this conversation, they share what it takes to create enduring studios amid uncertainty, how to create buzz, attract talent and funding, and why tough times can be the best moment to start again.
Central StageSpeakers
