Apply to Attend
Speaker
Yara Bou Monsef
Founder & Creative Director, The Content Lab
Yara Bou Monsef is a Lebanese content creator, storyteller, and digital entrepreneur based in Dubai, with a community of over 4 million followers across platforms. She is known for her relatable, socially conscious content that blends humor, fashion, lifestyle narratives, and sign language, making her one of the region’s standout voices in inclusive digital storytelling.
Yara’s work bridges entertainment and advocacy, building meaningful connections between hearing and Deaf communities and championing women’s empowerment across the Arab world. Through her videos, she tackles social issues with warmth and creativity, using everyday stories and visual language to inspire empathy and understanding.
At BRIDGE Summit, Yara will highlight how creators can combine entertainment with social impact, and how inclusive storytelling can foster community, representation, and change across digital platforms.
UAE
Creator Economy
Yara Bou Monsefat BRIDGE
- Marketing Panel 9 December 2:35 - 2:55PM
Designing Stories That Think
A practical session where Amro Maskoun, Patrick Daoud, and Yara Bou Monsef show how storytelling has moved from art to narrative architecture designing not just what people watch, but how they feel, decide, and trust. We’ll break down the psychology of attention, go beyond going viral, and share simple frameworks you can use right away over spectacle, and ethics as a growth engine.
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What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
