More related content on the BRIDGE
- Media Panel 8 December 3:35 - 3:55PM
The Future of Media's 'Free' Spaces
Digital social media has become primary arenas for information exchange and cultural dialogue, yet the systems that govern visibility and participation remain largely opaque. As business models, ownership structures, and moderation philosophies evolve, societies are grappling with how to ensure these spaces remain trustworthy, inclusive, and resilient. A 2023 Reuters Institute study found that nearly one-third of global users now access multiple news sources through social platforms each week, underscoring their growing influence on public understanding. This conversation explores how different approaches like community governance can strengthen digital environments that balance openness with responsibility, support constructive engagement, and reflect the diversity of the global audiences they serve.
Forum StageSpeakers
- Marketing Fireside 9 December 4:05 - 4:25PM
LinkedIn Leadership: Why Every Company is a Media Company
Leaders are now among the most influential communication channels a company has. From CEOs building trusted followings to brands standing up editorial-style content teams, executive presence is shaping reputation, reach, and revenue. With insights from LinkedIn’s Katie Carroll and e.l.f. Beauty’s Kory Marchisotto, this session explores how leaders can show up with clarity, consistency, and personality in a world where every organization operates like a media company.
Central Stage - Technology Presentation 10 December 12:25 - 12:35PM
The New Language of Work is Visual
In a world where everyone’s a storyteller, from marketers and founders to educators and finance teams, communication has shifted. In this keynote, Canva’s Head of EMEA, Duncan Clark, explores how the rise of creator culture, AI, and visual-first platforms has reshaped the way we work, collaborate, and tell stories. From TikToks to team updates, from brand storytelling to business decks, visual content powered by AI is now at the heart of how we work.
Forum Stage - Marketing Panel 9 December 4:25 - 4:55PM
Why the Future of Media Is Experiential
As attention becomes fleeting and digital reach commoditized, the most forward-looking media companies are finding growth in what can’t be replicated on a screen, experience. By turning audiences into participants, events and real-world activations extend brand life, build trust, and diversify revenue beyond ads or clicks. This session explores why the future of media belongs to those who can transform storytelling into connection and influence into community.
Central StageSpeakers
- Media Fireside 9 December 11:20 - 11:40AM
The Disappearing Job Map of Media
By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.
Academy StageModerator
- Technology Presentation 8 December 2:00 - 2:15PM
Superintelligence: The Next Frontier of Human Connection
The keynote explores how technology is reshaping the way we live, work and do business. It shows how AI, creators, messaging and wearables are coming together to drive innovation, efficiency and deeper human connection.
Forum Stage
