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- Marketing Workshop 9 December 2:30 - 3:00PM
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Creating a Magnetic Brand
After shaping Duolingo’s global voice and redefining how brands connect with audiences, Zaria Parvez now brings her storytelling approach to DoorDash, applying lessons from one success story to a new frontier. In this 10-minute talk, she shares insights on the media and communication trends to expect for 2026, what it means to start over after success, and how creativity, adaptability, and team cultures sustain brand growth when the old playbook no longer applies.
Academy Stage - Creator Economy Panel 9 December 11:50AM - 12:10PM
Reclaiming Focus in the Age of Infinite Scroll
In a world saturated with short-form content and interruption, students are finding it harder than ever to focus. A 2024 study by the American Psychological Association found 70% of college students struggling to concentrate on academic tasks due to short-form social media and frequent notifications. Among heavy users, sustained attention dropped by 22% compared to peers. What are the best practices and tools for restoring focus in learning environments, without losing the benefits of technology?
Explore by Instagram - Media Panel 8 December 5:40 - 6:10PM
The Art of Conversation
In a world defined by noise, speed, and polarization, meaningful dialogue has never been more essential—or more rare. This session brings together leading voices from media, culture, and public life to reflect on the craft of conversation: how empathy, curiosity, and listening can rebuild understanding in an age of constant broadcast. Through their experiences, they explore how dialogue can bridge divides, shape narratives, and remind us of our shared humanity.
Central StageSpeakers
- Technology Presentation 8 December 1:00 - 1:15PM
A New Era of Movement with Hypershell Exoskeletons
In this presentation, learn about Hypershell’s mission, vision, and the story behind our pioneering outdoor exoskeletons. Discover real user experiences that demonstrate the impact of assisted movement, explore our latest product innovations, and get an early look at our upcoming industry standards white paper — a major step toward defining safety, performance, and scientific rigor for the exoskeleton category.
Impact Stage - Picture Panel 8 December 1:30 - 2:00PM
An Era of Reinvention for On-Demand
Streaming platforms face a reckoning with plateauing subscriber growth slows and content costs climb, studios and OTT services are rewriting their playbooks, prioritizing profitability, partnership, and purposeful programming over scale at all costs. This conversation examines how on-demand models are evolving in the MENA region and beyond, from the economics of live sports and premium storytelling to localization, data-driven distribution, and hybrid monetization. Together, they explore what it will take to sustain relevance in an era where every viewer—and every minute—matters.
Central Stage
