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- Media Fireside 10 December 10:00 - 10:30AM
Advancing Human Possibility in the Agentic AI Era
Exploring the Agentic AI Era, where AI reasons, adapts, and collaborates with humans to transform media and business. This fireside examines how AI amplifies human empathy, creativity, and storytelling while safeguarding authenticity, equity, and trust.
Central Stage - Media Workshop 10 December 11:25AM - 12:05PM
The Future of News: Social Media Journalism
The workshop explores how social media is reshaping journalism, changing how news is reported, shared, and consumed. It examines the challenges of accuracy, credibility, and speed in the digital era while offering strategies to engage audiences and tell impactful stories across social platforms. Trainer: Fatima Mahmoud, The National
IMI Academy - Marketing Presentation 10 December 9:30 - 9:45AM
All the World's a Stage: The Future of Cultural Placemaking
In an age where technology evolves faster than ever, true innovation in storytelling comes not from new hardware but from the collision of ideas. This session explores how blending disciplines, from stage and live music to exhibitions and documentary, can create new forms of narrative experiences that help audiences feel more.
Explore by Instagram - Media Panel 8 December 2:25 - 2:45PM
How the Gulf and Africa Are Rewriting the Media Map
Africa and the Gulf are fast becoming two of the world’s most influential media hubs, building newsrooms, creator ecosystems, and digital platforms that reach hundreds of millions and increasingly shape global narratives. This session explores how broadcasters and digital-first operators across both regions scale coverage, expand cross-border bureaus, build culturally resonant formats, and grow loyal audiences in markets often misunderstood by global capital. We examine where international partners fit, how geopolitical context shapes storytelling, and how these rising hubs are redefining the media operating system of the Global South.
Impact StageSpeakers
- Creator Economy Fireside 8 December 5:15 - 5:30PM
Can Creators Save Hollywood?
A new wave of creators is blurring the line between cinema, design, and storytelling and Max Reisinger is at the forefront. In this session and exclusive Camps Studio showcase, Max explores how cinematic thinking drives the next evolution of the creator economy, where visuals carry emotion, stories build brands, and creators design entire worlds around their vision. Through the lens of Camps Studio, he reveals how film-inspired storytelling can transform creativity into culture and community.
Explore by InstagramSpeakers
Moderator
- Technology Presentation 8 December 3:35 - 3:55PM
Amplifying Voice and Reach Through AI
Voice is the most human technology we have, and AI is transforming how it’s heard. In this keynote, the GM for Middle East, at ElevenLabs explores how broadcasters, publishers, and creators are using AI voice to make media more accessible, multilingual, and authentic. From rapid localization to voice preservation, he shares a vision of how technology can amplify human connection and cultural reach, ushering in an age where every story can speak to the world.
Academy Stage
