Zaria Parvez is the Head of Social at DoorDash, where she leads an in-house social content studio redefining how brands connect with audiences. Before joining DoorDash, she served as Senior Global Social Media Manager at Duolingo, where she built one of the most recognizable brand voices on the internet. Under her leadership, Duolingo’s TikTok presence grew from 50,000 to more than 17 million followers, transforming the platform into a cultural phenomenon powered by humor, community, and creative risk-taking.
Known for her bold creative instincts and deep understanding of digital culture, Zaria now oversees social strategy, community engagement, and creator partnerships that drive authentic storytelling at scale.
At BRIDGE Summit, Zaria will share how brands can develop distinctive social voices, embrace experimentation, and build loyal communities through creativity and relevance.
After shaping Duolingo’s global voice and redefining how brands connect with audiences, Zaria Parvez now brings her storytelling approach to DoorDash, applying lessons from one success story to a new frontier. In this 10-minute talk, she shares insights on the media and communication trends to expect for 2026, what it means to start over after success, and how creativity, adaptability, and team cultures sustain brand growth when the old playbook no longer applies.
In an age defined by fragmentation, culture remains the thread that connects humanity. Through music, film, design, and storytelling, it shapes how we see ourselves, and one another. This session explores how cultural understanding has become a strategic asset for nations, brands, and creators alike, fostering empathy where politics and economics fall short. As the world grows more divided, how can we harness culture not just to entertain, but to unify?
Chief Information Officer, Guardian Media Group
Head of Business Development, CAA Creators, Creative Artists Agency
Co-founder & Chief Innovation Officer, HeyGen
Founder, Influencer Equity Fund
Director, Producer & Founder, Think Big Media Productions
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
