More related content on the BRIDGE
- Marketing Keynote 10 December 12:00 - 12:15PM
Culture-Shaping Viral Moments
From collectible crazes to confectionery frenzies, microtrends move markets, rewire brand strategy, and shape culture in real time. This session unpacks how a microtrend starts, spreads, and sustains, then asks which moments fade and which mature into movements. Through examples like Labubus and “6-7,” we’ll examine the new approval workflows (text-message greenlights over formal reviews), and why agility beats scale. We’ll also share practical blueprints, rapid-response “war rooms” vs. autonomous creator pods for spotting, testing, and monetizing what’s next, plus a forward look at real-time trends to analyze if they are temporary or have longevity to dominate culture.
Central Stage - Creator Economy Panel 10 December 12:15 - 12:45PM
Being Sellable in Today's Attention Economy
In today’s fast-moving creator economy, earning early is key to long-term success. Platforms like Patreon pay out over $24.5 million monthly, while creators also leverage affiliate tools, brand deals, and ticketed virtual events. What practical strategies, from subscriptions to digital products, can creators adopt now to start generating real revenue?
Central Stage - Media Workshop 9 December 1:00 - 1:30PM
Digital Detox: Reclaiming Focus in the Age of Infinite Scroll
In a world saturated with short-form content and interruption, students are finding it harder than ever to focus. A 2024 study by the American Psychological Association found 70% of college students struggling to concentrate on academic tasks due to short-form social media and frequent notifications. Among heavy users, sustained attention dropped by 22% compared to peers. What are the best practices and tools for restoring focus in learning environments, without losing the benefits of technology?
Workshop Room 3 - Meetup Meetup 9 December 2:00 - 3:00PM
Canva Meetup
Connect with Canva in an exclusive meetup designed for content creators, SMB owners, and marketers to exchange ideas, ask questions, and explore practical approaches to creating and collaborating more effectively. `
Impact Stage - Media Panel 9 December 10:00 - 10:30AM
The Missing Link in Media Philanthropy
Mission-driven stories often struggle to reach the right audiences as platform algorithms favour clicks over credibility. Despite increased philanthropic support for journalism, weak distribution infrastructure limits the impact of quality content. What will it take for funders and media organizations to align and ensure meaningful stories cut through the noise?
Impact Stage - Creator Economy Fireside 9 December 11:50AM - 12:10PM
Gen Z, Gen Give: Philanthropy Through Youth and Story
Generation Z is reshaping philanthropy, blending personal storytelling with the reach of digital platforms to drive meaningful change. Rather than relying solely on donations, they use tools like TikTok and Instagram to amplify causes, build communities, and spark grassroots action. How might this shift toward participatory and transparent giving redefine the future of social impact?
Impact Stage
