Speaker

Nikhil Kolar

Vice President, Microsoft AI

Nikhil Kolar is the Vice President of MSN within Microsoft AI, where he leads global Content Ecosystem and Growth across a network of more than 8,000 media brands and creators. With over twenty years of product, business, and engineering leadership at some of the world’s most influential technology companies, he has shaped large scale content platforms, optimized consumer engagement, and driven innovation across the Microsoft ecosystem.

Before Microsoft, Nikhil led Video Shopping Experiences at Amazon, where he significantly expanded the video commerce catalog and tripled viewer engagement and watch time. He has also held leadership roles at Oracle, Marchex, and earlier within Microsoft, specializing in monetization models, customer experience, partner enablement, and global content optimization. He is known for building collaborative, high performing teams focused on delivering personalized, high value content experiences.

At BRIDGE Summit, Nikhil will discuss the next evolution of AI powered content platforms, the future of global media ecosystems, and how personalization will shape consumer engagement and publisher growth.

USA

Tech

Nikhil Kolarat BRIDGE

Technology Panel 9 December 2:15 - 2:45PM

The AI Rewrite of the Content Economy

Artificial intelligence is transforming how content is created, distributed, and consumed, upending traditional hierarchies across publishing, platforms, and advertising. As algorithms reshape what billions see, the very economics of attention are being rewritten. This session explores how AI is redefining the relationship between creators, distributors, and audiences: from personalization and automation to integrity and transparency. What does a sustainable, human-centered content economy look like when machines increasingly decide what’s shown, shared, and valued?

Central Stage
Speakers
Moderator
- Andy Gaies
  
  Investor & Advisor, Various