More related content on the BRIDGE
- Creator Economy Fireside 8 December 1:15 - 1:35PM
When the Messenger Becomes the Movement
Creators are no longer just entertainers, they’re powerful drivers of public opinion and social change. UNESCO notes their growing role in shaping global information flows, while Pew reports that one in five Americans, and over a third of young adults, regularly turn to creators for news. As their reach expands, what are pathways to ensuring such influence remains ethical, accurate, and inclusive?
Impact Stage - Marketing Workshop 9 December 10:30 - 11:00AM
Winning in the Age of AI
Go-To-Market & Growth for AI businesses on LinkedIn
LinkedIn - Creator Economy Fireside 9 December 3:05 - 3:20PM
Creators as the New Broadcasters
Alan Chikin Chow turned 60-second sketches into a 94-million-strong global community. His rise captures the next chapter of the creator economy, where authenticity fuels scale, and fandoms evolve into ecosystems. As creators become studios and storytellers become brands, what does it take to build influence that lasts beyond the algorithm?
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- Marketing Presentation 8 December 2:45 - 3:00PM
Building the Bridge to the Future——How Cartea crafts Brand Story, Connects Local Commerce, and Builds User Trust.
As a leading automotive lifestyle and service platform in the region, Cartea operates across three core pillars: Media, where high-quality and multilingual content helps consumers make confident car-buying and ownership decisions; Marketplace, where we connect OEMs, dealers, and car-lifestyle businesses to create a seamless path from exposure to conversion; and Technology, where AI and data enable precise marketing solutions and actionable insights for brands. Through three industry case studies, we will demonstrate how impactful storytelling not only shapes consumer perception but also delivers measurable business outcomes, showcasing how media can truly power business growth in the automotive ecosystem.
Impact Stage - Music Workshop 9 December 12:30 - 2:30AM
How We Design Music That Moves the World 2\2
Day 2 — Music as Brand Identity Day 2 focuses on how music creates emotional brand identities worldwide. Includes analysis of campaigns like Google and Audi and reimagining iconic songs. Concludes with an open discussion and practical tips for creatives in marketing and music.
Workshop Room 3 - Music Panel 8 December 4:10 - 4:30PM
Crafting Connection For Icons Through Live Storytelling
As algorithms shape attention and screens mediate emotion, the world’s most influential artists are turning to technology to reconnect with audiences. This session brings together creative directors and producers behind shows for artists like ABBA, Beyoncé, and Taylor Swift to explore how cutting edge technology can deepen human connection. Through real examples they show how innovation and intimacy can coexist and how technology can still bring people together through story.
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