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- Marketing Panel 10 December 12:25 - 12:55PM
The Human-Anchored Marketing
Marketing is in a moment of radical change. AI has upended old systems, blurring the line between creativity and code. Yet even as teams adopt new tools and workflows, the core challenge remains keeping humanity at the heart of every story. This conversation explores how marketers are shuffeling their operations to co-create with technology while keeping authenticity, accountability, and empathy at the center because even in an algorithmic age, creativity and humanity still move hearts, minds, and markets.
Central Stage - Media Workshop 10 December 1:15 - 1:55PM
Do you trust the media?
Explore how trust in traditional media is falling as social platforms rise and why users now prefer “influencers” over “editors.” This session then reveals how credibility has changed in the platform era and offers practical steps to rebuild it through transparency, timely action, and human‑centered communication. Trainer: Firas Al Ali, Al Ain News
IMI Academy - Marketing Fireside 9 December 4:05 - 4:25PM
LinkedIn Leadership: Why Every Company is a Media Company
Leaders are now among the most influential communication channels a company has. From CEOs building trusted followings to brands standing up editorial-style content teams, executive presence is shaping reputation, reach, and revenue. With insights from LinkedIn’s Katie Carroll and e.l.f. Beauty’s Kory Marchisotto, this session explores how leaders can show up with clarity, consistency, and personality in a world where every organization operates like a media company.
Central Stage - Picture Panel 10 December 1:50 - 2:20PM
Arab Cinema’s Interactive Future
From auteur to audience co-creation: how AR/VR stages, immersive premieres, and regional studio growth can move Arab stories from local gems to global hits.
Forum StageSpeakers
- Creator Economy Panel 8 December 4:30 - 5:00PM
How Creators Are Building the Next Entertainment Giants
The entertainment industry is being reshaped as digital creators evolve into founders of full-scale media enterprises. Jimmy Donaldson (MrBeast) generated $473 million through Beast Industries in 2024 alone, with that figure expected to nearly double in 2025 through ventures like YouTube, Amazon Prime's Beast Games, and consumer brands such as Feastables and MrBeast Lab. What does this mean for the future power structure of entertainment?
Explore by InstagramSpeakers
- Marketing Panel 8 December 5:10 - 5:40PM
A Publisher–Platform Playbook
When platforms and publishers truly partner, revenue and reach scale together. Panel participants share the practical models, including formats, data, and the creative tools, that unlock sustainable growth across regions.
Central StageSpeakers
Moderator
