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- Marketing Workshop 9 December 2:30 - 3:00PM
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Measuring success and driving ROI on LinkedIn
LinkedIn - Picture Fireside 8 December 5:45 - 6:00PM
Stories That Cross Borders
Cinema has the power to travel, and few storytellers do it with more conviction than Mohamed Diab. In this session, he explores how Arab filmmakers can create stories that are both deeply local and universally human. From Cairo to Hollywood, Diab shares his creative philosophy on crafting films that challenge perception, carry cultural weight, and speak a language that transcends borders.
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- Marketing Workshop 9 December 4:45 - 5:45PM
Reimagining Storytelling Through Video.
Video is one of the most powerful ways to capture attention and communicate ideas. In this session, we’ll explore what makes great video storytelling, and how new tools in Canva are helping teams bring ideas to life more easily and effectively. You’ll walk away with practical ways to craft videos that engage audiences, spark emotion, and drive real impact.
Workshop Room 1 - Marketing Presentation 8 December 2:45 - 3:00PM
Building the Bridge to the Future——How Cartea crafts Brand Story, Connects Local Commerce, and Builds User Trust.
As a leading automotive lifestyle and service platform in the region, Cartea operates across three core pillars: Media, where high-quality and multilingual content helps consumers make confident car-buying and ownership decisions; Marketplace, where we connect OEMs, dealers, and car-lifestyle businesses to create a seamless path from exposure to conversion; and Technology, where AI and data enable precise marketing solutions and actionable insights for brands. Through three industry case studies, we will demonstrate how impactful storytelling not only shapes consumer perception but also delivers measurable business outcomes, showcasing how media can truly power business growth in the automotive ecosystem.
Impact Stage - Media Panel 10 December 11:40AM - 12:10PM
Media Moneyball
The rules for media investment are shifting. New technologies, creator platforms, and community-led models are changing where capital flows and why. In this conversation, three early-stage investors share what they look for when backing founders in media, entertainment, and creator tech. They unpack their current investment theses, the trends they’re watching for 2026, and how creative vision, audience ownership, and smart business models can build companies that endure.
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- Music Panel 9 December 10:35 - 11:00AM
How to Go from Zero to a Million Streams
Behind every breakout artist, songwriter, and producer is a blueprint. In this session, music executives break down what it really takes to go from zero to a million streams. From storytelling and distribution to publishing, touring, and fan discovery, they share the playbook for scaling talent and building sustainable careers in today’s attention economy.
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