More related content on the BRIDGE
- Media Speech 10 December 9:45 - 10:05AM
A Decade of Satire – Did It Work?
Satire redefined civic courage and cultural commentary, challenging power through laughter and irony. Few embodied that moment more than Bassem Youssef, whose sharp wit became a symbol of freedom across the Middle East and beyond. In this conversation, Youssef reflects on what satire achieved, where it fell short, as a tool for truth, accountability, and reform.
Forum StageSpeakers
- Picture Fireside 10 December 12:10 - 12:25PM
Yango Play's Blueprint for Working with Talents
Yango Play is redefining the entertainment experience in the region, blending content, creators, and technology under one platform. In this session, Yango Play shares how brands, studios, and creators can collaborate effectively with the platform. From understanding Yango Play’s creative direction and content strategies to identifying what makes a perfect partnership, this talk offers a behind-the-scenes look at how to pitch, position, and succeed with one of the region’s most dynamic media ecosystems.
Central Stage - Creator Economy Workshop 9 December 1:00 - 1:30PM
Strengthening Digital Wellbeing: A Deep Dive into TikTok Safety
Have a look at how TikTok keeps its community safe. Explore our Community Guidelines, the principles behind our safety policies, and the tools we use to promote positive online interactions. Learn about TikTok’s in-app safety features, account controls, and available resources designed to help users create, connect, and engage confidently.
Workshop Room 3 - Creator Economy Workshop 8 December 2:30 - 3:15PM
Snapschool ( How to utilize Snapchat as a creator )
An educational workshop to teach you the best practices of using snapchat as a content creator, unlock monetization and expand your reach!
Workshop Room 1 - Picture Panel 8 December 1:30 - 2:00PM
An Era of Reinvention for On-Demand
Streaming platforms face a reckoning with plateauing subscriber growth slows and content costs climb, studios and OTT services are rewriting their playbooks, prioritizing profitability, partnership, and purposeful programming over scale at all costs. This conversation examines how on-demand models are evolving in the MENA region and beyond, from the economics of live sports and premium storytelling to localization, data-driven distribution, and hybrid monetization. Together, they explore what it will take to sustain relevance in an era where every viewer—and every minute—matters.
Central Stage - Marketing Panel 8 December 4:10 - 4:40PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
