More related content on the BRIDGE
- Picture Workshop 8 December 10:00AM - 12:00PM
Local Stories with Global Appeal 1\2
Day 1 — Shaping a National Content Legacy Day 1 focuses on exploring the history and creation of Arab content while identifying creative opportunities in the region. Participants learn to evaluate ideas based on entertainment value, social impact, and economic feasibility. Includes a practical exercise to develop a short presentation highlighting an Arab story or hero for film, series, or animation.
Workshop Room 2 - Media Panel 8 December 2:10 - 2:40PM
Money Talks: The Power Sources of Modern Media
Media today is powered by a complex mix of hedge funds, billionaires, global conglomerates, and platform-era kingmakers. Each is shaping not only what gets made, but what gets seen. From entertainment mergers to private-equity rollups of local outlets, the incentives behind media ownership increasingly influence creative choices, cultural priorities, and public trust. As financial influence deepens and independence is tested, this session asks: what funding models and accountability mechanisms can keep our modern media, across news, entertainment, and creator platforms, serving audiences and culture, not just its proprietors?
Forum Stage - Marketing Panel 10 December 12:55 - 1:15PM
Making Education Content Go Viral
What does it take to make people care about gravity, microbes, or calculus? For David Goldenberg, Creative Director at MinuteEarth, and Creator Gohar Khan, the answer is storytelling that makes learning entertaining. This session explores rebranding the experience of education, stopping the scroll. Audience members learn the tips, tricks, and best practices for building and engaging audiences that still work in today's fast moving, fractured information environment.
Explore by InstagramSpeakers
Moderator
- Media Fireside 10 December 4:50 - 5:10PM
Hollywood in the Agentic Era: How Talent Representatives are Evolving to Serve and Protect Artists
A candid conversation with Chris Jacquemin, Head of Digital Strategy at WME, the world’s preeminent talent agency, on how the agency is responding to AI and ongoing technological disruption on behalf of its clients. Chris will discuss the potential advancements, such as lowering the barriers to entry and streamlined workflows, as well as the need for artist protections. Chris will break down past evolutions, including how YouTube unlocked new formats and career paths, and look at the next wave and how we should prepare. Chris will also share how WME evaluates technology partners for its clients. Attendees will leave with guidance on what’s really happening in Hollywood around AI, and how to prepare for the future.
Forum Stage - Media Fireside 9 December 11:40AM - 12:00PM
The Disappearing Job Map of Media
By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.
Academy StageModerator
- Picture Workshop 9 December 2:30 - 4:30PM
Realistic Acting & Character Formation
This intensive workshop focuses on building a dramatic character from the inside out. Abdel Moneim Amayri shares his expertise on how to prepare for a role, not just through external appearance, but by understanding the character’s inner life, emotions, and journey. Participants will learn how to craft fully realized, authentic dramatic characters.
Workshop Room 1Speakers
