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- Technology Panel 9 December 2:15 - 2:45PM
The AI Rewrite of the Content Economy
Artificial intelligence is transforming how content is created, distributed, and consumed, upending traditional hierarchies across publishing, platforms, and advertising. As algorithms reshape what billions see, the very economics of attention are being rewritten. This session explores how AI is redefining the relationship between creators, distributors, and audiences: from personalization and automation to integrity and transparency. What does a sustainable, human-centered content economy look like when machines increasingly decide what’s shown, shared, and valued?
Central StageSpeakers
Moderator
- Picture Panel 10 December 1:50 - 2:20PM
Arab Cinema’s Interactive Future
From auteur to audience co-creation: how AR/VR stages, immersive premieres, and regional studio growth can move Arab stories from local gems to global hits.
Forum StageSpeakers
- Technology Presentation 9 December 11:00 - 11:10AM
Yang Lan: The Future of Art Is Felt, Not Just Seen
Technology is transforming art from something we observe into something we experience. Through AI, immersive environments, and cross-disciplinary collaborations, a new generation of creators—especially in China—is redefining how emotion, culture, and innovation intersect. In this conversation, Yang Lan, Co-Founder and Chairperson of Sun Media Group, explores how technology is reshaping creative expression and audience connection, turning art into an emotional language that transcends medium, geography, and generation.
Forum Stage - Marketing Workshop 8 December 11:30AM - 12:00PM
LinkedIn - Where marketing means business - Government edition
Unlocking growth on LinkedIn the G2B marketing landscape
LinkedIn - Technology Panel 8 December 4:10 - 4:25PM
Hand-Crafted Content in the Age of AI
In a world increasingly shaped by automation and generative tools, a creative counter-movement is gaining momentum: a return to the tactile, the hand-made, and the unmistakably human. From Blinkink’s clay-animated BBC campaign for the Women’s Euros 2025 to the large-scale mural culture documented and championed by Global Street Art, physical craft is becoming a powerful signal of authenticity in an AI-saturated age. Whether it’s clay, paint, textile, or movement, audiences are gravitating toward work that carries the imprint of real hands, real texture, and real emotion. This session explores why hand-crafted aesthetics, from murals and stop-motion to independent street culture, are resonating across film, fashion, advertising, and public art, and what it means when the most futuristic work is the work that feels the most human.
Central Stage - Creator Economy Fireside 8 December 5:00 - 5:15PM
Viral Economics
Money moves fast, but information moves faster. In an age where creators explain markets before economists do, stories about inflation, jobs, or crypto can go viral overnight and influence real behavior. This session explores how content creators are reshaping the way people understand, react to, and participate in the global economy, where one viral video can shift perception, influence policy, and redefine trust in institutions.
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