LinkedIn - Where marketing means business - Government edition

The Future of Streaming Monetization Models 

As audiences fragment and attention becomes the ultimate currency, streaming platforms are rethinking how value is created and shared. This session explores the next phase of digital entertainment—from evolving subscription models and ad-supported hybrids to strategic partnerships between tech, media, and creators. What will define profitability in an era where engagement, not just viewership, drives growth?

How One Question Led to a Multi-Million Dollar Personal Brand Empire

Daniel Mac went from a $50k finance job to earning seven figures a year armed with nothing more than an iPhone and the same question he asks supercar owners on Rodeo Drive: “What do you do for a living?” In this session, Daniel breaks down the exact turning point that made him quit corporate America, how he monetized millions of views without ever feeling salesy, the brand-deal framework that now pays him for posting on social media, why he launched a podcast to convert viral viewers into lifelong fans, and the quiet strategies he’s using to make sure the “Daniel Mac” brand outlives TikTok and other social media. If you have ever wondered how to turn pure curiosity and a repeatable hook into a real business, this is the blueprint.

Building New Models for Philanthropic Financing

As philanthropy converges with entertainment, storytelling, and innovative financing, new models are reshaping how impact is funded and scaled. In this conversation, actor-producers Seth Green and Amy Redford join global impact strategist Lindsay Hadley to explore how creative industries and venture-style philanthropy can unlock sustainable engines for social change. Together, they discuss what the next decade of purpose-driven financing might look like.c

The Universal Language Connecting a Divided World

At a time when words divide and algorithms amplify differences, music remains one of the world’s last true bridges, uniting billions through shared rhythms and emotion. This session’s focus is on music’s enduring role as a global connector, exploring how sound becomes story, how emotion becomes economy, and how artists become ambassadors of something greater than entertainment. Audience members learn how data, digital platforms, and live experiences can bring us closer rather than further apart. Music may be an industry, but it is also a common language. It’s one that still has the power to rebuild trust, empathy, and belonging in a fractured age.

The Future of News: Social Media Journalism

The workshop explores how social media is reshaping journalism, changing how news is reported, shared, and consumed. It examines the challenges of accuracy, credibility, and speed in the digital era while offering strategies to engage audiences and tell impactful stories across social platforms. Trainer: Fatima Mahmoud, The National

AI and New Technologies: Redefining the Future of Media