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- Marketing Panel 8 December 5:10 - 5:40PM
A Publisher–Platform Playbook
When platforms and publishers truly partner, revenue and reach scale together. Panel participants share the practical models, including formats, data, and the creative tools, that unlock sustainable growth across regions.
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- Media Panel 9 December 10:40 - 11:10AM
Rebooting Media Education for the Algorithmic Age
As AI and social media rewrite how stories are produced, verified, and shared, journalism and media education face an existential test. A UNESCO survey found that 62% of digital creators skip rigorous fact-checking, while a 2024 YouGov study showed only 27% of young adults feel confident about AI in education. How can schools, platforms, and educators close these gaps — embedding ethics, data literacy, and critical thinking into curricula designed for a world that never stops scrolling?
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- Marketing Workshop 10 December 2:30 - 3:00PM
AI Enabled Employer Branding
Showcasing our AI Enabled Content Creation features on Linkedin Career Page and its impact on boosting Employer Branding
LinkedIn - Media Workshop 10 December 3:10 - 3:50PM
From Podcast to Vodcast
Unlock the secrets of compelling guest conversations, from the mic to the ears, and master the art of connecting, guiding, and leaving a lasting impact on your listeners. Trainer: Lubna Al Kholy, Sky News Arabia
IMI Academy - Technology Presentation 8 December 3:35 - 3:55PM
Amplifying Voice and Reach Through AI
Voice is the most human technology we have, and AI is transforming how it’s heard. In this keynote, the GM for Middle East, at ElevenLabs explores how broadcasters, publishers, and creators are using AI voice to make media more accessible, multilingual, and authentic. From rapid localization to voice preservation, he shares a vision of how technology can amplify human connection and cultural reach, ushering in an age where every story can speak to the world.
Academy Stage - Media Workshop 9 December 3:10 - 3:50PM
Media Appearance: Pitching & On-Camera Presence
Refine your skills in pitching and presenting confidently on camera to enhance media appearances. Trainer: Micheline Jawich, Sky News Arabia
IMI Academy