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- Technology Presentation 9 December 11:45AM - 12:00PM
Unlocking Growth: AI for Business, Economy, and Society:
Opportunities for growth are closer than ever with AI. Join Google for a deep dive into how this powerful technology is becoming accessible to everyone, driving long-term efficiency and competitive advantage across MENA, with responsibility at its core . Discover the untapped potential of AI to enhance efficiency, create new opportunities, and address today's major challenges.
Forum Stage - Marketing Keynote 9 December 12:50 - 1:05PM
Creating a Magnetic Brand
After shaping Duolingo’s global voice and redefining how brands connect with audiences, Zaria Parvez now brings her storytelling approach to DoorDash, applying lessons from one success story to a new frontier. In this 10-minute talk, she shares insights on the media and communication trends to expect for 2026, what it means to start over after success, and how creativity, adaptability, and team cultures sustain brand growth when the old playbook no longer applies.
Academy StageModerator
- Creator Economy Fireside 8 December 1:15 - 1:35PM
When the Messenger Becomes the Movement
Creators are no longer just entertainers, they’re powerful drivers of public opinion and social change. UNESCO notes their growing role in shaping global information flows, while Pew reports that one in five Americans, and over a third of young adults, regularly turn to creators for news. As their reach expands, what are pathways to ensuring such influence remains ethical, accurate, and inclusive?
Impact Stage - Technology Fireside 10 December 1:25 - 1:40PM
Rewriting the Social Contract in Code
As economic life shifts further into the digital realm, we face a once-in-a-century opportunity to rethink the social contract beyond politics alone, through protocols. This session explores how digital identity, programmable finance, and tokenized incentives are reshaping how we belong, earn, and thrive. With voices from crypto to institutional investors, we ask: Can the ledger be more just than the law?
Forum Stage - Creator Economy Fireside 9 December 4:20 - 4:40PM
Creators as the New Broadcasters
Alan Chikin Chow turned 60-second sketches into a 94-million-strong global community. His rise captures the next chapter of the creator economy, where authenticity fuels scale, and fandoms evolve into ecosysteAs creators become studios and storytellers become brands, what does it take to build influence that lasts beyond the algorithm?
Explore by InstagramModerator
- Creator Economy Fireside 8 December 2:35 - 3:00PM
Performing for a Cause or Standing for One?
Celebrities have long sparked social change, from Elizabeth Taylor’s AIDS activism to Billie Eilish’s climate advocacy and Emma Watson’s fight for gender equality. A 2024 Journal of Consumer Culture study found that 51% of Gen Z are more likely to support a cause endorsed by a celebrity they follow, valuing authenticity and relatability. How can public figures stay visible, credible, and accountable, while authentically driving lasting impact?
Impact Stage
