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- Media Workshop 8 December 11:20AM - 12:00PM
Empowering Youth: Unlocking Opportunities through "Abdulla Al Ghurair Foundation" Programs/ year of community
An engaging workshop exploring how the Abdulla Al Ghurair Foundation and IMI empower youth through education, mentorship, and skill development. Participants will discover real success stories, engage in collaborative activities to identify gaps and opportunities in media and communication, and leave with tangible steps to join AGF and IMI initiatives driving the Year of Community. Trainer: Mona Ghandar & Rami Al Majzoub, Al Ghurair Foundation & IMI
IMI Academy - Creator Economy Workshop 9 December 11:30AM - 12:00PM
Micro-Learning in a TikTok World
As digital habits shift and attention spans shrink, microlearning, delivering content in short, focused bursts, has emerged as a powerful tool in modern education. A 2025 survey by the Higher Education Policy Institute found that 82% of UK undergraduates, including media students, reported greater engagement and retention with microlearning modules. 67% said the format better suited their digital-first habits. How can educators harness this approach to deliver instruction that remains both meaningful and academically rigorous?
Workshop Room 3 - Media Workshop 9 December 1:30 - 2:00PM
LinkedIn for Journalists
LinkedIn for Journalists (LIFJ) helps journalists use LinkedIn to their advantage. Our program provides access to training sessions, LinkedIn experts, and tools like LinkedIn Premium Business.
LinkedIn - Marketing Presentation 9 December 12:20 - 12:45PM
e.l.f. 1: Formula for the Fearless
Join Kory Marchisotto for a fast-paced journey behind e.l.f. Beauty’s billion-dollar rise and unstoppable momentum. Fearless meets heartful at full speed. Discover how e.l.f.’s thoughtful, culture-driven approach — where bold disruption meets kind-hearted purpose — has powered 27 consecutive quarters of growth, fueled deep community connection, and proven that purpose-led, results-driven courage is the ultimate formula for building brands that move at the speed of culture.
Forum Stage - Creator Economy Fireside 9 December 11:40AM - 12:00PM
Whose Reality Are We Really Living In
Media and social platforms play a powerful role in shaping how people understand the world, informing values, identities, and even influencing public policy. Yet some narratives may rise to prominence while others are silenced, creating a skewed picture of reality and excluding diverse voices. How can storytellers, platforms, and their backers work together to ensure the stories that shape society are truly inclusive and representative?
Academy StageSpeakers
Moderator
- Picture Panel 8 December 1:30 - 2:00PM
An Era of Reinvention for On-Demand
Streaming platforms face a reckoning with plateauing subscriber growth slows and content costs climb, studios and OTT services are rewriting their playbooks, prioritizing profitability, partnership, and purposeful programming over scale at all costs. This conversation examines how on-demand models are evolving in the MENA region and beyond, from the economics of live sports and premium storytelling to localization, data-driven distribution, and hybrid monetization. Together, they explore what it will take to sustain relevance in an era where every viewer—and every minute—matters.
Central Stage
