More related content on the BRIDGE
- Creator Economy Keynote 9 December 10:35 - 10:45AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
Explore by Instagram - Media Panel 9 December 10:20 - 10:40AM
Building Media’s New Talent Engine
Traditional journalism schools are struggling to keep pace as AI, global storytelling, and rapid news cycles transform the industry. A June 2025 Guardian analysis warns AI may eliminate up to 50% of entry-level journalism jobs. How can education evolve to deliver faster, deeper, and more relevant training for the next generation of media professionals?
Academy Stage - Music Workshop 10 December 10:00AM - 12:00PM
How We Design Music That Moves the World 2\2
Day 2 — Music as Brand Identity Day 2 focuses on how music creates emotional brand identities worldwide. Includes analysis of campaigns like Google and Audi and reimagining iconic songs. Concludes with an open discussion and practical tips for creatives in marketing and music.
Workshop Room 2 - Media Keynote 9 December 3:15 - 3:25PM
Silly Putty, Serious Constraints
Limitations spark breakthrough ideas. In the search for rubber, Silly Putty, a favorite children’s toy, was accidentally created—an unexpected result born from strict constraints. This talk uses that story as a lens for understanding how boundaries sharpen thinking, accelerate clarity, and lead to more resonant storytelling. You’ll learn practical ways to turn constraints into creative fuel and elevate the ideas you bring into the world.
Central StageSpeakers
- Media Panel 8 December 3:30 - 4:00PM
Africa’s Media Operating System
From newsroom ops to creator platforms, how does African media scale? What capital misses, how culture drives adoption, and where global partners fit?
Impact Stage - Marketing Fireside 9 December 3:55 - 4:15PM
The Future of Storytelling at Scale
A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
Central Stage