More related content on the BRIDGE
- Creator Economy Panel 9 December 11:15 - 11:35AM
The New Powerbrokers of Philanthropy
Public figures are reshaping philanthropy, blending entertainment with impact and challenging traditional giving models. MrBeast’s YouTube charity has raised millions, while TikTok fundraisers now rival institutional campaigns in reach and speed. As creators build direct pipelines to donors and causes, what standards, partnerships, or guardrails could help ensure transparency, effectiveness, and lasting impact? Could creator-led giving become a new blueprint for global generosity at scale?
Impact StageSpeakers
- Marketing Workshop 9 December 2:20 - 3:00PM
AI for content creation: Creativity Meets Automation
Learn how to harness AI tools to generate innovative promotional content that captures audience attention and drives engagement. Trainer: Varouj Joulfayan, IMI
IMI Academy - Marketing Presentation 9 December 11:10 - 11:20AM
Creating a Magnetic Brand
After shaping Duolingo’s global voice and redefining how brands connect with audiences, Zaria Parvez now brings her storytelling approach to DoorDash, applying lessons from one success story to a new frontier. In this 10-minute talk, she shares insights on the media and communication trends to expect for 2026, what it means to start over after success, and how creativity, adaptability, and team cultures sustain brand growth when the old playbook no longer applies.
Academy Stage - Gaming Meetup 10 December 10:30 - 11:30AM
Private Kings League x 8Flamez Meetup
Connect with Gerard Piqué, AboFlah, and the 8Flamez team in an exclusive Kings League meetup highlighting their creator-led approach to sports and entertainment. The session brings together creators, industry stakeholders, and partners for open conversation, behind-the-scenes insights, and focused networking.
Impact Stage - Media Fireside 9 December 11:30 - 11:45AM
Living in the Spotlight: Privacy, Risk and Resilience in the Age of Fake News
In an always-on world, influence comes with a hidden tax: exposure, distortion, and sometimes, destruction. From viral rumors to deepfakes, from intrusive paparazzi to weaponized social media campaigns, today any leader, creator, or entrepreneur can find their private life turned into public spectacle in a matter of hours. In this conversation, Cecilia and Richard Attias share, together on stage, how decades at the intersection of media, politics, and business have shaped their understanding of risk, reputation, and psychological resilience. They will discuss how to set boundaries, protect your family, educate your children, respond to attacks without amplifying them, and build a “circle of trust” in an era where trust is fragile. This session is a candid masterclass on how to manage privacy and protect your dignity in the age of fake news—while continuing to lead, to create, and to speak out.
Forum StageSpeakers
- Picture Speech 8 December 3:00 - 3:10PM
The Future of Streaming Monetization Models
As audiences fragment and attention becomes the ultimate currency, streaming platforms are rethinking how value is created and shared. This session explores the next phase of digital entertainment—from evolving subscription models and ad-supported hybrids to strategic partnerships between tech, media, and creators. What will define profitability in an era where engagement, not just viewership, drives growth?
Central Stage
