More related content on the BRIDGE
- Picture Panel 9 December 3:15 - 3:45PM
Cinema That Sees You
The next evolution of cinema won’t just be watched; it will watch us. As AI, sensors, and emotional data enter storytelling, films can now react to our expressions, attention, and feelings in real time. This session explores how directors become designers of living stories that adapt to each viewer, blurring the line between creator, audience, and machine consciousness.
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- Creator Economy Panel 9 December 4:40 - 5:10PM
The Rise of Intelligent Virality
Three creators redefining entertainment share how knowledge became content and content became movement. This session unpacks the storytelling, structure, and emotion behind making art, science, and history accessible and viral, without losing integrity or substance.
Explore by Instagram - Picture Panel 8 December 3:50 - 4:20PM
Entertainment as a Bridge Between Nations
Entertainment and media are instruments of diplomacy. From Hollywood to K-dramas and TikTok, cultural exports are strategic assets. How can media companies, creators, and governments leverage these influences to bridge nations rather than battle for attention?
Forum Stage - Music Keynote 10 December 12:40 - 12:55PM
Programming Music for the Creator Economy
Music is fast becoming the programmable layer of the creator economy, shaping culture, commerce, and community all at once. Tobias Hoss, SVP Operations at Lunar X, reveals how a lean team of three built one of the fastest-growing music divisions in the industry, generating over 100 million monthly streams. Through AI-driven curation, data-led discovery, and partnerships spanning Warner Chappell to global creator IP, Lunar X turns music into an engine for storytelling and scalable influence.
Explore by Instagram - Marketing Keynote 9 December 12:15 - 12:30PM
Creating a Magnetic Brand
After shaping Duolingo’s global voice and redefining how brands connect with audiences, Zaria Parvez now brings her storytelling approach to DoorDash, applying lessons from one success story to a new frontier. In this 10-minute talk, she shares insights on the media and communication trends to expect for 2026, what it means to start over after success, and how creativity, adaptability, and team cultures sustain brand growth when the old playbook no longer applies.
Academy Stage - Creator Economy Panel 9 December 2:45 - 3:15PM
Intellectual Property Is Personal Now
Creativity has become capital. As audiences fragment and distribution democratizes, the next wave of intellectual property is personal. This session explores how today’s content ecosystem is shaped by data-driven insights, cross-border trends, and emerging investment models. Drawing on global perspectives and grounded local cases, the speakers examine how IP is built, valued, and scaled—and what these shifts reveal about the future of ownership, growth, and strategy in the media industry.
Central Stage
