More related content on the BRIDGE
- Picture Panel 10 December 9:45 - 10:05AM
Designing for Scale in a Multi-Platform World
As storytelling stretches across formats and markets, creative works must be crafted to travel. Beyond new tools and AI, the real challenge is building stories, formats, and audiences that scale across cultures. This session explores how today’s studios and creators can develop multi-format strategies that deepen relevance, expand reach, and grow global audiences.
Explore by InstagramSpeakers
- Marketing Panel 10 December 10:50 - 11:20AM
A Playbook for Persuasive Media
This session breaks down the essential mechanics of persuasive media today, from message design and audience targeting to verification, accountability, and the technology used. Audience members leave with a clear, practical framework for shaping stories that move people, inform public life, and reinforce trust in an increasingly fragmented information environment.
Academy StageSpeakers
- Media Fireside 9 December 11:30 - 11:45AM
Living in the Spotlight: Privacy, Risk and Resilience in the Age of Fake News
In an always-on world, influence comes with a hidden tax: exposure, distortion, and sometimes, destruction. From viral rumors to deepfakes, from intrusive paparazzi to weaponized social media campaigns, today any leader, creator, or entrepreneur can find their private life turned into public spectacle in a matter of hours. In this conversation, Cecilia and Richard Attias share, together on stage, how decades at the intersection of media, politics, and business have shaped their understanding of risk, reputation, and psychological resilience. They will discuss how to set boundaries, protect your family, educate your children, respond to attacks without amplifying them, and build a “circle of trust” in an era where trust is fragile. This session is a candid masterclass on how to manage privacy and protect your dignity in the age of fake news—while continuing to lead, to create, and to speak out.
Forum StageSpeakers
- Marketing Workshop 9 December 4:45 - 5:45PM
Reimagining Storytelling Through Video.
Video is one of the most powerful ways to capture attention and communicate ideas. In this session, we’ll explore what makes great video storytelling, and how new tools in Canva are helping teams bring ideas to life more easily and effectively. You’ll walk away with practical ways to craft videos that engage audiences, spark emotion, and drive real impact.
Workshop Room 1 - Creator Economy Workshop 10 December 11:00 - 11:40AM
X 101
All you need to know about your presence on X.
X - Media Panel 9 December 11:45AM - 12:00PM
Building an Integral Information Order
As the world confronts accelerating disruptions in how information is created, distributed, and consumed, BRIDGE convenes a council of leaders to define the principles and priorities needed for a coherent, trusted, and integral information order. Bringing together voices from the North, South, East, and West, this closed-door session examines the forces reshaping public trust, geopolitical stability, and cultural cohesion. The council will articulate shared frameworks for integrity, authenticity, and resilience, outlining how nations and institutions can collectively steward a healthier global information ecosystem for the decade ahead.
Forum StageSpeakers
