More related content on the BRIDGE
- Media Fireside 9 December 3:20 - 3:35PM
The Experimental Economy - Why Discomfort Drives Growth
Daredevil creator Michelle Khare has trained with NASA astronauts, run 7 marathons on all 7 continents in 1 week's time, and even escaped Harry Houdini’s deadliest stunt. Her hit docuseries Challenge Accepted has earned more than 850 million views and successfully petitioned to join the Primetime Emmy® ballot this year. In this fireside chat, Michelle reveals how intentional discomfort fuels elite performance, and how creators, leaders, and brands can use challenge, experimentation, and narrative rigor to build companies that rival the ambition of Hollywood.
Explore by InstagramModerator
- Media Speech 10 December 4:05 - 4:15PM
Decades of Lessons for Tomorrow’s Media Leaders
Today, stories spread so fast they can quickly change markets, politics, and public opinion before the truth even comes out. That means real leadership is not just about having a big title; rather, it is about staying steady when things get messy and everyone is watching. Anthony Scaramucci has been in the middle of such high-pressure moments in finance and crypto, the White House, and media. He’s seen how quickly a reputation can fall and be rebuilt. For young people who want to lead in a fast-moving world, his experiences offer clear lessons about staying resilient, learning from mistakes, and understanding how powerful stories can be.
Forum Stage - Marketing Presentation 9 December 12:20 - 12:45PM
e.l.f. 1: Formula for the Fearless
Join Kory Marchisotto for a fast-paced journey behind e.l.f. Beauty’s billion-dollar rise and unstoppable momentum. Fearless meets heartful at full speed. Discover how e.l.f.’s thoughtful, culture-driven approach — where bold disruption meets kind-hearted purpose — has powered 27 consecutive quarters of growth, fueled deep community connection, and proven that purpose-led, results-driven courage is the ultimate formula for building brands that move at the speed of culture.
Forum Stage - Marketing Presentation 10 December 9:30 - 9:45AM
All the World's a Stage: The Future of Cultural Placemaking
In an age where technology evolves faster than ever, true innovation in storytelling comes not from new hardware but from the collision of ideas. This session explores how blending disciplines, from stage and live music to exhibitions and documentary, can create new forms of narrative experiences that help audiences feel more.
Explore by Instagram - Picture Panel 8 December 1:30 - 2:00PM
An Era of Reinvention for On-Demand
Streaming platforms face a reckoning with plateauing subscriber growth slows and content costs climb, studios and OTT services are rewriting their playbooks, prioritizing profitability, partnership, and purposeful programming over scale at all costs. This conversation examines how on-demand models are evolving in the MENA region and beyond, from the economics of live sports and premium storytelling to localization, data-driven distribution, and hybrid monetization. Together, they explore what it will take to sustain relevance in an era where every viewer—and every minute—matters.
Central Stage - Creator Economy Workshop 8 December 3:30 - 4:10PM
Content & Amplify
X is the “Home of Culture,” empowering creators to build real-time connections, amplify their voices, and monetize passion through advanced tools and revenue sharing programs.
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