Nathan Jun Poekert is a CMO advisor and brand marketing consultant working at the intersection of culture, social media, and performance marketing. He advises several billion-dollar retail and fashion brands, guiding them in reshaping their marketing strategies to match the media consumption habits of Gen Z and Millennial audiences. Nathan is also a leading digital educator with a community of more than 600,000 followers across Instagram and TikTok.
His work combines strategic insight, creative storytelling, and cultural fluency. Through his content, Nathan teaches economics, civics, and media literacy in a way that resonates with younger audiences. His background bridges traditional marketing expertise with the fast-moving world of digital culture, enabling him to help brands stay relevant, data driven, and consumer aligned.
At BRIDGE Summit, Nathan will share insights on next generation marketing, cultural strategy, and how brands can build meaningful connections with young audiences in an era defined by rapid change.
From collectible crazes to confectionery frenzies, microtrends move markets, rewire brand strategy, and shape culture in real time. This session unpacks how a microtrend starts, spreads, and sustains, then asks which moments fade and which mature into movements. Through examples like Labubus and “6-7,” we’ll examine the new approval workflows (text-message greenlights over formal reviews), and why agility beats scale. We’ll also share practical blueprints, rapid-response “war rooms” vs. autonomous creator pods for spotting, testing, and monetizing what’s next, plus a forward look at real-time trends to analyze if they are temporary or have longevity to dominate culture.
Youtuber, Kedoo Entertainment DMCC
Journalist, TV Producer, Presenter & Content Creator
Anchor, Correspondent & Moderator
VP, Overheard
Dean & Distinguished Chair, Collins College of Professional Studies, St. John's University
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
