More related content on the BRIDGE
- Media Panel 9 December 10:20 - 10:40AM
Safe Digital Spaces and Powering Youth’s Rise in Global Media
As young people become creators, storytellers, and digital citizens at unprecedented scale, the responsibility on media leaders and platforms grows just as quickly. This session explores how safe, trusted, and culturally grounded digital spaces can unlock youth creativity and empower the next generation to shape global media. From building future-ready ecosystems and fostering responsible innovation to developing talent pipelines that prepare young people for leadership, the conversation examines what it takes to protect youth while enabling them to thrive—and ultimately rise—as influential voices in the world’s media landscape.
Forum Stage - Music Presentation 10 December 11:35 - 11:50AM
Programming Music for the Creator Economy
Music is fast becoming the programmable layer of the creator economy, shaping culture, commerce, and community all at once. Tobias Hoss, SVP Operations at Lunar X, reveals how a lean team of three built one of the fastest-growing music divisions in the industry, generating over 100 million monthly streams. Through AI-driven curation, data-led discovery, and partnerships spanning Warner Chappell to global creator IP, Lunar X turns music into an engine for storytelling and scalable influence.
Explore by Instagram - Media Panel 9 December 3:55 - 4:25PM
Longform’s Next Act
In a media environment dominated by sensationalism and short-form content, longform journalism has struggled to keep its grip. According to the 2025 Reuters Institute Digital News Report, 62 percent of online news consumers now prefer bite-sized updates. Yet platforms like YouTube and Substack show renewed demand for depth, with Substack alone reporting a fivefold rise in paid subscriptions since 2020. The question is no longer whether audiences have the attention for longform, but whether the industry is delivering it in ways that resonate. Publishers and creators are now reimagining longform for a global, digital-first audience, using new distribution models and partnerships to balance reach with resonance, and to define the next era of credible, enduring media.
Forum StageSpeakers
- Picture Panel 10 December 9:45 - 10:05AM
Designing for Scale in a Multi-Platform World
As storytelling stretches across formats and markets, creative works must be crafted to travel. Beyond new tools and AI, the real challenge is building stories, formats, and audiences that scale across cultures. This session explores how today’s studios and creators can develop multi-format strategies that deepen relevance, expand reach, and grow global audiences.
Explore by InstagramSpeakers
- Technology Panel 8 December 3:10 - 3:40PM
How AI Is Rewriting the Newsroom
With news now published in more than 50 languages in real time, AI is reshaping how media organizations operate and connect with audiences worldwide. This session explores how to expand these capabilities responsibly while navigating the risks of rapid change. It looks at data integrity, escalating operational costs, and the growing need to prepare teams to collaborate with intelligent systems, ensuring that innovation reinforces journalism’s mission rather than stretching it thin.
Central StageSpeakers
- Media Workshop 8 December 10:30 - 11:10AM
Podcasting & Media Appearances: On-Air with Confidence
Gain practical skills for delivering engaging podcasts and media appearances, focusing on voice control, messaging, and audience connection. Trainer: Shatha Haddad, Sky News Arabia
IMI Academy
