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Speaker
Yousef Zaineldeen
Content PR Manager, Mena, Yango Play
Yousef Zaineldeen is a media professional and PR Manager at Yango Play with a strong track record in television, public relations, and live event hosting across the MENA region. He began his career as a producer at ET Bil Arabi before joining MBC Group as a content editor and later a TV presenter on MBC 4. His dynamic storytelling and on screen presence have made him a familiar and trusted face for regional audiences.
Beyond television, Yousef has become a leading stage and red carpet host. He has hosted the Joy Awards red carpet for three consecutive years, led the Content Stage at the One Billion Followers Summit, and fronted major events such as Cael in Dubai and the Sharjah Entrepreneurship Festival. At Yango Play, he combines his entertainment background and PR expertise to create campaigns that resonate across platforms.
At BRIDGE Summit, Yousef will discuss live storytelling, audience connection, and how media professionals can bridge television, digital, and on ground experiences in a rapidly evolving landscape.
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Creator Economy
Yousef Zaineldeenat BRIDGE
- Creator Economy Panel 10 December 9:45 - 10:05AM
Navigating Cancel Culture and Creative Freedom
In a world where one post can ignite global backlash, the line between expression and consequence has never been thinner. A 2024 Journal of Cybersecurity study found that 67% of creators have faced harassment, bans, or reputational fallout online. As influence grows, so does the need for resilience. This session explores how creators can stay authentic while managing risk—balancing free expression with accountability, and navigating a digital culture where algorithms reward outrage and a single misstep can undo years of trust.
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