More related content on the BRIDGE
- Music Fireside 8 December 4:00 - 4:15PM
The Universal Language Connecting a Divided World
At a time when words divide and algorithms amplify differences, music remains one of the world’s last true bridges, uniting billions through shared rhythms and emotion. This session’s focus is on music’s enduring role as a global connector, exploring how sound becomes story, how emotion becomes economy, and how artists become ambassadors of something greater than entertainment. Audience members learn how data, digital platforms, and live experiences can bring us closer rather than further apart. Music may be an industry, but it is also a common language. It’s one that still has the power to rebuild trust, empathy, and belonging in a fractured age.
Explore by Instagram - Technology Fireside 10 December 1:25 - 1:40PM
Rewriting the Social Contract in Code
As economic life shifts further into the digital realm, we face a once-in-a-century opportunity to rethink the social contract beyond politics alone, through protocols. This session explores how digital identity, programmable finance, and tokenized incentives are reshaping how we belong, earn, and thrive. With voices from crypto to institutional investors, we ask: Can the ledger be more just than the law?
Forum Stage - Marketing Panel 9 December 2:40 - 3:10PM
Designing Stories That Think
A practical session where Amro Maskoun, Patrick Daoud, and Yara Bou Monsef show how storytelling has moved from art to narrative architecture designing not just what people watch, but how they feel, decide, and trust. We’ll break down the psychology of attention, go beyond going viral, and share simple frameworks you can use right away over spectacle, and ethics as a growth engine.
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- Creator Economy Keynote 9 December 10:35 - 10:45AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
Explore by Instagram - Media Fireside 9 December 12:10 - 12:30PM
The Disappearing Job Map of Media
By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.
Academy StageModerator
- Music Panel 10 December 11:05 - 11:25AM
Sounds That Speak Every Language
Aziz Maraka and Faia Younan didn't change their sound to fit the world, they made the world listen. This session explores how language, rhythm, and storytelling can transcend borders when rooted in authenticity and emotion. Through their journeys, Aziz and Faia reveal how staying true to one’s identity can create global resonance and how genuine expression turns local sound into a universal language.
Explore by InstagramSpeakers
