More related content on the BRIDGE
- Music Panel 9 December 4:40 - 5:05PM
The Future Sounds Like This
Behind every breakout artist, songwriter, and producer is a blueprint. In this session, music executives break down what it really takes to go from zero to a million streams. From storytelling and distribution to publishing, touring, and fan discovery, they share the playbook for scaling talent and building sustainable careers in today’s attention economy.
Explore by InstagramSpeakers
- Creator Economy Workshop 9 December 12:30 - 1:10PM
Influencers & Community: The Symbiotic Relationship
Influencers serve as catalysts in community engagement, leveraging their reach and credibility to attract members and drive interaction. Communities, in turn, provide influencers with a dedicated audience eager for authentic content and connection. This session delves into how influencers and communities mutually benefit, fostering growth and engagement in the digital landscape. Trainer: Ahmed Qassem, Sky News Arabia
IMI Academy - Media Panel 8 December 1:35 - 2:05PM
Building for Trust, Engagement, and Impact
As algorithms optimize for engagement at all costs, trust becomes collateral damage and meaningful storytelling gets crowded out. Yet new models, from subscription-driven communities to integrity-based brand partnerships and mission-aligned monetization, are challenging the old trade-offs between influence and authenticity. This session asks a fundamental question: can media build sustainable businesses that monetize integrity without compromising impact?
Impact StageSpeakers
Moderator
- Media Speech 9 December 3:35 - 3:45PM
Silly Putty, Serious Constraints
Limitations spark breakthrough ideas. In the search for rubber, Silly Putty, a favorite children’s toy, was accidentally created—an unexpected result born from strict constraints. This talk uses that story as a lens for understanding how boundaries sharpen thinking, accelerate clarity, and lead to more resonant storytelling. You’ll learn practical ways to turn constraints into creative fuel and elevate the ideas you bring into the world.
Central StageSpeakers
- Picture Panel 9 December 10:05 - 10:25AM
Chaos is the New Direction
Perfection is dead. Directors and actors explore how chaos, imperfection, and unpredictability have become the new creative language of cinema and content. From raw performances to messy realism, this session dives into why disorder now connects deeper than polish.
Explore by InstagramModerator
- Media Panel 8 December 2:55 - 3:20PM
Money Talks: The Power Sources of Modern Media
Media today is powered by a complex mix of hedge funds, billionaires, global conglomerates, and platform-era kingmakers. Each is shaping not only what gets made, but what gets seen. From entertainment mergers to private-equity rollups of local outlets, the incentives behind media ownership increasingly influence creative choices, cultural priorities, and public trust. As financial influence deepens and independence is tested, this session asks: what funding models and accountability mechanisms can keep our modern media, across news, entertainment, and creator platforms, serving audiences and culture, not just its proprietors?
Forum StageSpeakers
