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Influencers serve as catalysts in community engagement, leveraging their reach and credibility to attract members and drive interaction. Communities, in turn, provide influencers with a dedicated audience eager for authentic content and connection. This session delves into how influencers and communities mutually benefit, fostering growth and engagement in the digital landscape. Trainer: Ahmed Qassem, Sky News Arabia
IMI Academy - Media Fireside 9 December 11:30 - 11:45AM
Living in the Spotlight: Privacy, Risk and Resilience in the Age of Fake News
In an always-on world, influence comes with a hidden tax: exposure, distortion, and sometimes, destruction. From viral rumors to deepfakes, from intrusive paparazzi to weaponized social media campaigns, today any leader, creator, or entrepreneur can find their private life turned into public spectacle in a matter of hours. In this conversation, Cecilia and Richard Attias share, together on stage, how decades at the intersection of media, politics, and business have shaped their understanding of risk, reputation, and psychological resilience. They will discuss how to set boundaries, protect your family, educate your children, respond to attacks without amplifying them, and build a “circle of trust” in an era where trust is fragile. This session is a candid masterclass on how to manage privacy and protect your dignity in the age of fake news—while continuing to lead, to create, and to speak out.
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- Creator Economy Fireside 9 December 11:35 - 11:50AM
Building a World Where Every Kid Can Create
In a world defined by consumption, what would it take to build one powered by creation? Perhaps the next generation shouldn’t just use technology, they should make it. In this session, we explore what it means to teach 21st-century skills through play, why games are the most powerful learning platform ever built, and how device affordability and internet access can unlock a future where every child, everywhere, can become a creator of their own destiny.
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- Technology Workshop 9 December 11:00 - 11:40AM
Creativity with Grok in X
A look in to Grok’s origins, how it operates within X, its real-time connection to what’s happening and practical ways to transform conversations into actionable insights.
X - Picture Panel 9 December 5:35 - 6:05PM
Building New Models for Philanthropic Financing
As philanthropy converges with entertainment, storytelling, and innovative financing, new models are reshaping how impact is funded and scaled. In this conversation, actor-producers Seth Green and Amy Redford join global impact strategist Lindsay Hadley to explore how creative industries and venture-style philanthropy can unlock sustainable engines for social change. Together, they discuss what the next decade of purpose-driven financing might look like.c
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- Media Panel 10 December 12:05 - 12:25PM
Blueprints for Governing Digital Speech
During COVID-19, platforms struggled to balance curbing misinformation with protecting free expression, often failing at both and eroding public trust. A 2021 Pew Research study found that 60% of U.S. adults saw social media as a major source of false information, with 43% reporting encounters with significant misinformation. These failures reveal gaps in transparency and accountability. How can policy, technology, and platform leadership work together to protect truth and rights while ensuring transparency, inclusivity, and resilience?
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