More related content on the BRIDGE
- Media Workshop 9 December 1:30 - 2:00PM
LinkedIn for Journalists
LinkedIn for Journalists (LIFJ) helps journalists use LinkedIn to their advantage. Our program provides access to training sessions, LinkedIn experts, and tools like LinkedIn Premium Business.
LinkedIn - 8 December 10:00 - 10:25AM
Opening Ceremony
As the world enters a new age of influence, where a single story can move markets, shape policy, or divide societies, the need for credible, values-driven communication has never been greater. In this opening keynote, H.E. Sheikh Abdulla Bin Mohammed Bin Butti Al Hamed and Richard Attias set the vision for the inaugural BRIDGE Summit, a platform born in the UAE and designed for the world. He outlines BRIDGE’s mission to unite media, technology, finance, and culture in building a more trusted, inclusive, and resilient information order. Grounded in the UAE’s legacy of dialogue and cooperation, this address calls for a global recommitment to truth, trust, and the shared narratives that hold humanity together.
Forum Stage - Marketing Workshop 8 December 10:30 - 11:00AM
LinkedIn - Where marketing means business
Unlocking growth on LinkedIn the B2B marketing landscape
LinkedIn - Media Panel 8 December 1:00 - 1:30PM
Fighting for Depth in a Shallow Media World
In a landscape driven by clicks, speed, and algorithmic reward, depth is becoming a lost art. “Churnalism”, the recycling of online content, has replaced original reporting, leaving audiences skeptical and disengaged. With just 32% of Americans expressing trust in the media (Gallup), the challenge is clear: how can journalism reclaim substance in a digital age built for brevity? This session explores how newsrooms, platforms, and creators can harness technology to restore depth, context, and credibility in an attention-fractured world.
Academy StageSpeakers
Moderator
- Media Fireside 8 December 4:15 - 4:30PM
Stories with an Agenda
Storytelling has long helped societies navigate power, policy, and crisis, informing, connecting, and challenging. Yet today, narratives are increasingly weaponized: 62% of Americans, according to a 2020 Pew study, cite social media as a major source of false information. How can we reclaim storytelling as a force for trust, inclusion, and impact, while guarding against manipulation?
Forum StageSpeakers
- Technology Workshop 9 December 11:00 - 11:40AM
Creativity with Grok in X
A look in to Grok’s origins, how it operates within X, its real-time connection to what’s happening and practical ways to transform conversations into actionable insights.
X
