LinkedIn - Where marketing means business

Creating a Magnetic Brand

After shaping Duolingo’s global voice and redefining how brands connect with audiences, Zaria Parvez now brings her storytelling approach to DoorDash, applying lessons from one success story to a new frontier. In this 10-minute talk, she shares insights on the media and communication trends to expect for 2026, what it means to start over after success, and how creativity, adaptability, and team cultures sustain brand growth when the old playbook no longer applies.

AI Enabled Employer Branding

Showcasing our AI Enabled Content Creation features on Linkedin Career Page and its impact on boosting Employer Branding.

Culture-Shaping Viral Moments

From collectible crazes to confectionery frenzies, microtrends move markets, rewire brand strategy, and shape culture in real time. This session unpacks how a microtrend starts, spreads, and sustains, then asks which moments fade and which mature into movements. Through examples like Labubus and “6-7,” we’ll examine the new approval workflows (text-message greenlights over formal reviews), and why agility beats scale. We’ll also share practical blueprints, rapid-response “war rooms” vs. autonomous creator pods for spotting, testing, and monetizing what’s next, plus a forward look at real-time trends to analyze if they are temporary or have longevity to dominate culture.

How to Lead with Impact: The Power of Storytelling and Secrets to Influence

Explore how leaders can use storytelling to inspire action, build trust, and influence others. Participants will discover five key storytelling techniques that help turn messages into memorable, motivating narratives that drive real impact. Trainer: Morouj Ibrahim, Sky News Arabia

Rethinking Money, Media, and Meaning

As markets react in real time to headlines, policy shifts, and digital sentiment, the lines between finance, media, and governance are blurring. This session explores how tokenization, digital identity, and decentralized technologies are reshaping not just capital flows, but sovereignty and social contracts. From CBDCs to self-sovereign IDs and tokenized infrastructure, the next wave of financial architecture raises a core question: can we design systems that offer recognition and economic dignity across borders, without sacrificing stability or trust? Drawing on real-world models, this session brings together media, policymakers, fintech pioneers, and investors to examine the future of money in a networked world.

King of Knowledge by Aboflah