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- Media Workshop 10 December 12:20 - 1:00PM
Data Explained: Making complex stories easy to understand
Learn how to break down complex data and transform it into clear, engaging stories that inform, captivate, and make decision-making easier for any audience. Trainer: Fedah Jassem, Sky News Arabia
IMI Academy - Media Fireside 9 December 2:30 - 2:45PM
The World’s Creative Future Platformed by TikTok
TikTok is reshaping our world's creative landscape, platforming millions of people and giving them the ability to spark trends, build communities, and convert storytelling into opportunity. As creators drive culture, commerce, and influence across borders through TikTok, the platform's unique blend of discovery, creativity, and accessibility enables new voices to rise and industries to form. This session explores how the platform is powering a worldwide creative renaissance, and what it means for the future of culture, creators, and the businesses that grow alongside them.
Forum StageModerator
- Marketing Workshop 9 December 10:30 - 11:00AM
Winning in the Age of AI
Go-To-Market & Growth for AI businesses on LinkedIn
LinkedIn - Media Fireside 10 December 3:10 - 3:25PM
Building a Legacy That Speaks for Itself
Arsène Wenger is more than a name in football; he's a philosophy. In this session, he reflects on how staying true to vision, values, and discipline can build a personal brand that lasts far beyond results or headlines. Through lessons from decades at the highest level, Wenger shares how authenticity, integrity, and consistency create influence that endures long after the final whistle.
Forum StageModerator
- Technology Panel 8 December 3:15 - 3:35PM
Avoiding — The Real — Em — Dash
Artificial intelligence may be built on logic, but it’s powered by human intention. This session brings together tech creators who decode AI not through data, but through empathy and storytelling, showing how the way we teach machines reflects the way we understand ourselves. From moral algorithms to creative collaboration, this conversation asks, can technology evolve without losing its humanity?
Academy StageSpeakers
- Creator Economy Panel 8 December 3:40 - 4:10PM
Blueprints for Belonging and Resonance
Stories live beyond the screen, they take shape in the environments where they are made, encountered, and felt. From intimate, character-driven sketches to raw, on-the-ground journeys and cross-regional media, the spaces around storytelling influence how people find meaning and belonging. This conversation explores how creative contexts, from digital platforms to real-world settings, create resonance, and how craft and distribution can turn storytelling into a shared space where people feel seen and connected across cultures.
Central StageSpeakers
