More related content on the BRIDGE
- Creator Economy Keynote 9 December 10:35 - 10:45AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
Explore by Instagram - Media Workshop 8 December 1:00 - 2:00PM
Fixing the Gaps Between Data, Narrative, and Reality
Economic journalism has drifted into the realm of business headlines and stock tickers, leaving entire societies misunderstood. From China to the UAE, even Nobel laureates are found basing models on text-mined headlines rather than lived realities. The result is misread economies, misguided policies, and distorted public perceptions. This workshop challenges journalists, economists, and content creators to rethink how they interpret and communicate economic stories. How can reporters distinguish between “business news” and “economic understanding”? How can fieldwork, data analysis, and storytelling combine to produce coverage that captures social development as much as GDP growth? Participants will explore real examples of misrepresented economies, learn new techniques for translating complex data into human-centered narratives, and co-create frameworks for cross-audience reporting, from policymakers to the public. Methods: The session would pair short case studies with live group exercises on reframing misleading coverage. Objectives: • Unpack why economic reporting often fails to represent true economic and social dynamics. • Demonstrate how “text mining,” sentiment analysis, and secondhand data shape biased narratives. • Co-design story frameworks that translate economic events into clear, contextual reporting across multiple audiences. • Explore how accurate economic storytelling can shape trust, policy, and development.
Workshop Room 1Speakers
- Media Panel 9 December 10:20 - 10:40AM
Building Media’s New Talent Engine
Traditional journalism schools are struggling to keep pace as AI, global storytelling, and rapid news cycles transform the industry. A June 2025 Guardian analysis warns AI may eliminate up to 50% of entry-level journalism jobs. How can education evolve to deliver faster, deeper, and more relevant training for the next generation of media professionals?
Academy Stage - Media Presentation 9 December 1:45 - 2:15PM
Memes as a Media Business
Memes have evolved from inside jokes to infrastructure, shorthand for how culture communicates, trades attention, and builds identity. What began as internet humour now drives audience behaviour, politics, and brand value. In this session, the architects of today’s meme networks unpack how they’ve scaled communities into businesses: from managing millions of followers to producing longform shows, podcasts, live activations, and brand IP. Together, they explore the transition from meme pages to media empires — and what that says about the future of storytelling, fandom, and cultural authority.
Central StageSpeakers
- Music Panel 9 December 2:15 - 2:35PM
Brothers in Rhythm
Music, street art, and social media now move to the same rhythm. In this session, Raphaël and Aurélien Froissart explore how sound and digital culture have reshaped the identity of modern street art. From viral murals to collaborative digital experiences, they reveal how artists are using rhythm, visuals, and platforms to turn city walls into global stages.
Explore by InstagramSpeakers
- Media Fireside 9 December 1:45 - 2:05PM
The World’s Creative Future Platformed by TikTok
TikTok is reshaping our world's creative landscape, platforming millions of people and giving them the ability to spark trends, build communities, and convert storytelling into opportunity. As creators drive culture, commerce, and influence across borders through TikTok, the platform's unique blend of discovery, creativity, and accessibility enables new voices to rise and industries to form. This session explores how the platform is powering a worldwide creative renaissance, and what it means for the future of culture, creators, and the businesses that grow alongside them.
Forum Stage
