More related content on the BRIDGE
- Music Workshop 10 December 10:00AM - 12:00PM
How We Design Music That Moves the World 2\2
Day 2 — Music as Brand Identity Day 2 focuses on how music creates emotional brand identities worldwide. Includes analysis of campaigns like Google and Audi and reimagining iconic songs. Concludes with an open discussion and practical tips for creatives in marketing and music.
Workshop Room 2 - Technology Keynote 10 December 2:50 - 3:10PM
From Search to Chat: How Media Brands Can Hack LLMs Conversation Results
Discover how companies can thrive in the AI-driven search era. Join Saurabh Doshi, Co-Founder of OptimizeGEO.ai, as he shares how Large Language Models (LLMs) are changing search traffic discovery, visibility, and brand storytelling. Learn how brands can monitor, analyse, and optimise their presence across LLMs like ChatGPT, Google AI, Perplexity to turn AI-powered conversations into measurable business growth.
Central Stage - Media Panel 8 December 1:30 - 1:50PM
Winning Back Gen Z One Swipe at a Time
Traditional media is losing ground with younger audiences who value authenticity and personal connection. A 2025 Statista report shows that 33% of Gen Z and Millennials trust influencer recommendations, more than double the 15% who trust traditional outlets like newspapers and TV. In an influencer-led era, how can legacy media evolve its formats, partnerships, and narratives to stay relevant and rebuild trust?
Academy Stage - Gaming Panel 8 December 4:10 - 4:40PM
The Future of Game Publishing
With the sale of EA and Microsoft’s landmark Activision deal, the era of mega-publishers is consolidating fast. As digital distribution reshapes discovery, monetization, and player engagement, the traditional role of the publisher is being redefined. This session explores what comes next for studios, creators, and players when the gatekeepers of gaming shrink and the power shifts to platforms, ecosystems, and communities.
Central Stage - Creator Economy Panel 9 December 4:40 - 5:10PM
The Rise of Intelligent Virality
Three creators redefining entertainment share how knowledge became content and content became movement. This session unpacks the storytelling, structure, and emotion behind making art, science, and history accessible and viral, without losing integrity or substance.
Explore by Instagram - Picture Fireside 8 December 4:45 - 5:05PM
Five Decades on: Yousra's Secret to Staying Timeless
For decades, Yousra has defined Arab entertainment, evolving with each generation while staying true to her artistic core. In this conversation, she reflects on what it takes to endure in such a shifting industry: adapting to new mediums, embracing creative risks, and cultivating the mindset and passion that turn success into legacy.
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