From Idea to Story: Exploring Your Voice as a Screenwriter 2\2

How We Design Music That Moves the World 2\2

Day 2 — Music as Brand Identity Day 2 focuses on how music creates emotional brand identities worldwide. Includes analysis of campaigns like Google and Audi and reimagining iconic songs. Concludes with an open discussion and practical tips for creatives in marketing and music.

App in Ten: From Idea to Reality

How fast can creativity become code? In this live showcase, Nad Christie, Head of Design at Lovable, takes the audience inside a real-time app creation challenge. Joined by a celebrity guest, he’ll turn an idea shared on stage into a fully functional app in just ten minutes. A dynamic session where imagination meets design, and Lovable proves that innovation now moves at the speed of thought.

Why It’s Important for an Actor to Produce

Actors today sit at the front line of cultural influence, yet often remain distant from the decisions that shape the stories they tell. In this session, Egyptian actor and filmmaker Ahmed Magdy examines why stepping into the producer’s role is becoming essential for creators who want greater agency, artistic integrity, and long-term impact. Drawing on his trajectory from Egypt’s independent cinema movement to building Garage Art Production, Magdy explores how actors can catalyze new talent, strengthen local creative ecosystems, and drive a more intentional, sustainable future for storytelling.

Closing Remarks

Bridging Cultures Through K-Pop

As President of HYBE x Geffen, Mitra Darab is leading one of the most ambitious cultural collaborations in modern music—bringing the precision and innovation of K-pop to a global audience. In this spotlight conversation, she reflects on her journey from working with icons like Madonna and Tom Petty to building HYBE America, where artistry meets global strategy. Through her lens, we explore how the HYBE model—rooted in creativity, discipline, and community—is redefining what it means to launch and sustain worldwide superstars.

The New Global Aesthetic

The next big ideas in visual culture aren’t coming from Hollywood or Paris—they’re emerging from Nairobi, Beirut, Mumbai, and Medellín. In this session, creators and image-makers from across the world explore how local perspectives are transforming global storytelling. From the languages of TikTok and street photography to the craft of short documentaries, they unpack how authenticity, access, and identity are reshaping what the world sees—and believes.